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THE VALUE OF A PERSONAL MISSION STATEMENT
I am sure that all of you who work in a corporate environment are familiar with your corporate mission statement? It is the one that typically hangs in the front reception area or perhaps on the wall in the boardroom. But do you have a personal mission statement and/or understand in a meaningful way what your purpose for living actually is?

Sales a Strategic Boardroom Issue
Long the corporate stepchild, sales has largely been ignored by academics and many executives. However in increasingly competitive markets and increasingly sophisticated buyers a top notch sales force is no longer a nice to have but a must have. Farsighted executives are taking an increasingly critical look at their sales forces and asking searching questions about the ROI they are receiving from this significant investment.

Other corporate mission statements Related Articles

Resolving Needs - What Your Employees Wish For!
Sometimes in business, the big stuff gets the all the attention it needs - whilst the small stuff misses out. Yet it is the small stuff that your people live with day in, day out. For them, the biggest issues they face are not 'Mission Statements', 'Visions' or 'Corporate Values' - sorry, they just aren't interested. So what is important to them? Here's how you find out...
Is Your Mission Statement Written by Dilbert
There’s no more painful corporate ritual than the every-few-years mission statement revision. Here’s where a group of well-meaning people gather for several meetings, markers in hand, to torturously wordsmith themselves into agreement. Does this mission statement typically fire up everyone? Does it fire up anyone? The employees take the t-shirts home to their kids. The gold frames will be filed, roundly. There is no pulse-quickening. Instead, employees, customers, suppliers – everyone except execs and the authors themselves -- see the mission statement as vague, irrelevant, and disconnected from real work. The corporate Ginsu won’t even cut a tomato.
THE VALUE OF A PERSONAL MISSION STATEMENT
I am sure that all of you who work in a corporate environment are familiar with your corporate mission statement? It is the one that typically hangs in the front reception area or perhaps on the wall in the boardroom. But do you have a personal mission statement and/or understand in a meaningful way what your purpose for living actually is?

TIPS OF WRITING EFFECTIVE MISSION STATEMENT THAT FITS WITH YOUR ENTIRE MARKETING STRATEGY
Many times you get into a company and the first thing that greets you is the receptionist and the companies' mission statement. The mission statement is either hanged in a huge board for all to see. It will also be on the top page of the brochure, which will be on top of the table at the waiting room. To hang a mission statement for all to see is a great thing; however I have been reading many mission statements in my visits in many offices not in one country but in many and one thing come out clearly.
The Ethical Road to Success
Do you remember the old Sunday school discussions on being fair and having ethics? Today, ethics may seem to have gone by the way side but most businesses do have a code of ethics written right into their mission statements, as well as into their corporate literature. Public confidence is achieved through codes of ethics when they are shared in company literature such as brochures or sales and promotional materials.
Your LIFE PURPOSE and how to add value to your life
Life Purpose is your destination; this destination does not change through time, it adds value to your life and the lives of those you meet along the way. Mission Statements are plans or short term goals made with the intention to grow and move forward. This article explores how to discover your Life Purpose and and how mission statements can be used to strengthen you life style.

Why Successful Organizational Leaders Burn Their Mission Statements
Organizational mission statements are, at best, invisible wallpaper in corporate offices and at their worst add to the incongruence between proclaimed values and actual values that creates low levels of trust in organizations. This article offers insights into the challenges of organizational mission statements and provides an alternative approach that is much more inspirational and motivational.
Symptoms of Corporate Strategy Misalignment
Strategy misalignment is subtle and sometimes difficult to spot. Yet without a properly aligned corporate strategy, you are likely to introduce a serious dose of chaos into the organizational environment. Corporate strategy is the blend of strategic goals that support the mission and vision of an organization. When a corporate strategy is aligned, the key outcomes (strategic goals) of the organization are united with operations and execution tactics. In other words, all parts of the organization’s eco-system (the sum of internal and external functions of an organization’s environment) are moving in the same well-defined direction. When strategy is misaligned operational initiatives are out of sync with the strategic goals of the organization, mission drift occurs within the operations of the business,
Customers And Loyalty Come With Devoted and Enthusiastic Retailing-Part II
Are you going through the motions as you show up at your store each morning. Devotion and enthusiastic retailing involves you the owner and your own enthusiastic devotion to your business and what you want to do that is truly special and unique with your business. Your enthusiasm should be helping you create a business with a soul. If your business has a soul, it affects your entire purpose for existing and your mission as well. A business with a soul effects the kinds of employees, customers and the relationships you want with each. This means developing a mission statement that is filled with more than meaningless but impressive sounding statements. Historically, meaningless mission statements have been a joke and most of them never see the light of day, much less being read.

Are YOU Walking The Talk?
When you create vision and mission statements for your company you are communicating to your customers, vendors, prospects, employees, and the entire outside world. When we create these visions and missions, we are creating value statements, and as an owner or manager you have to deliver, with those values, results! I like to call that “Walking the Talk”. There is no doubt that companies that consistently “Walk their Talk” do better than those that don’t.

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