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Align Your Sales and Corporate Strategies

When your sales strategy is not aligned with your corporate strategy, your organization can become its own worst enemy. While the sales force may be heading in one direction (e.g., applying their own processes, emphasizing certain product lines, addressing their own objectives) the corporate direction and priorities could be completely different. Of course it’s the customer who suffers the most when these strategies are not aligned. Hence, it is critical that sales and corporate strategies be in sync to avoid conflicts with processes, priorities, resources, and especially customers.

Achieving Corporate Sales Targets

Read our 8-page Sales Planning Guide to learn how to: Prepare for the Sales Planning Process Engage & Align with Marketing Understand your Customers & Markets Benchmark and Improve Sales Talent Examine Previous Sales Performance Forecast Future Sales Results Motivate your Sales Team Develop a Sales Support Function Monitor & Measure Sales Results

Why Corporate Sales Training Often Fails to Deliver Results

Why do you train salespeople and sales managers? Some companies want to educate them and improve their skills. Some feel obligated to provide training while others provide training to improve results. Some do it to help their salespeople, improve morale and feel good about making it available. These are all very nobel concepts, but usually achieve disappointing outcomes.

CORPORATE IMAGE

WE ALL HAVE ONE, BUT FEW WORK TO PROTECT, PROJECT IT

Is a Corporate Newsletter Better

All businesses face the challenge of finding ways to keep current customers informed of new products and/or services, stay fresh in the minds of potential clients, notify employees of internal issues/changes and promote the business in an effective and targeted way. There are many tools to choose from – ads, direct mail, notice boards, sales calls. But have you thought about the value of a newsletter? Sometimes, newsletters are better!

Corporate Conversations

Book Review -- A Guide to Crafting Effective and Appropriate Internal Communications

Corporate Investigations

All businesses are people organisations and we know that people are vulnerable to idiosyncracies, wrongdoing, accidents, malice and plain old stupidity. However, the corporate environment is a paralegal environment and when investigations become necessary, having the right tools and approach are essential. This article is the first article written for Evan Carmicheal and briefly explores the nature of corporate investigations and their conduct.

Corporate Whisperers

In this article, find out how a horse whisperer who gentles wild horses without breaking or hurting them can teach our business leaders how to perform better in the boardroom.

Getting Corporate Sponsorship

"I run an event management and promotions company and put on seminars and events for small business owners. I'm trying to attract major corporations to sponsor my events. I have a strong value proposition and a targeted community of small business owners who attend. I don't have any connections into these large corporations. How do you suggest I break the ice to introduce my company to them without a warm lead in?"

Art in the Corporate Environment

I want to take up the subject of presentations and hope to pass on some of our hard won and often challenged, expertise in this area! This is kicked off with the help of Stuart Price whose article in an old old edition of the MacUser subscribers newsletter, ‘MacUser 2’, took the words right out of our mouths back in 1997 when we first saw it. Well done Mr Price, all these years later your article is still valid! Perhaps that’s not such a good thing, but we’ll take it up now anyway! So with the very kind permission of the wonderful MacUser (leading Mac Magazine), it’s equally wonderful editor, Karen Harvey and the no less wonderful writer himself Stuart Price, we are including here the very same article.

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