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Resorts Going Green
Going green is not just a good idea for impressing guests and supporting the environment, but energy-saving practices also often benefit the bottom line.
Changing the World One Shampoo at a Time: How The Body Shop Became a Success
“If you do things well, do them better. Be daring, be first, be different, be just,” says Roddick – a phrase that could very well be her company motto. She has taken her $6,500 loan and turned it into a successful multi-million dollar corporation that continues to not only make popular cosmetic products but also push the boundaries of corporate social responsibility. She may no longer be the driving force behind the company, but her influence on the business world is undisputed. How did she do it?

Lesson #5: Your Conscience is Your Chicest Business Accessory
“We children didn’t have many chances to daydream,” recalls Armani. “It was wartime. There were very real, everyday problems. I didn’t have time to think about my dreams for the future. We were concerned with certain, very basic things: eating, getting cheap schoolbooks, and being able to go to the cinema on Sundays.”

Living The American Dream: How Dov Charney Fashioned His Own Success
“Give me the chance of going to Harvard or being there when Google started and I want to be there making $3 an hour sweeping their floors. Or Apple when Steve Jobs started it,” says Charney. “Maybe I'm delusional but that's what I think American Apparel is.” For Charney, the success of American Apparel has just begun. But how did he get to where he is today? How did a Jewish Canadian college dropout become the CEO of one of the most revered and fastest-growing companies in America?

Unravelling CSR from Spin
Corporate Social Responsibility (CSR) is more ‘need to do' than ‘nice to do', but unless responsible behaviour and stakeholder dialogue are embedded in corporate culture and drive organisational decision making, neither the company nor its stakeholders will see the true benefits.

Communicating Your Corporate Sustainability Strategy
As more companies publicly disclose their corporate social responsibility and sustainability efforts in annual reports, press releases, investor presentations and marketing collateral it will be crucial for good communications. There is a risk of under-and-over stating your sustainability story to the public. Increasingly the general public and all stakeholders are becoming more educated on best practices in corporate governance, social responsibility, environmental management, and sustainable business models and practices.

Helping Sustainability Make Sense to Small and Mid-Sized Companies
Sustainability is fast becoming a business strategy that is being embraced by many industries and organizations. It means different things to different companies. Learn how companies of any size can make sustainability work for them.
Ethics is good business
Corporate Social Responsibility (CSR) is great for developing a company's brand, but it is up to PR to demonstrate bottom line value.
How Corporate Social Responsibility (CSR) can have the opposite effect to what is intended
The global social and environmental issues we face appear more serious and more intractable than ever. At the same time, more and more businesses are falling over themselves in attempts to persuade us that they are green and responsible. How can this be?
Walking the Talk: Business Challenges for the NEPAD
Business and government leaders in South Africa say the formation of the New Partnership for Africa's Development (NEPAD) has led to cooperation to implement programmes in the country and across Africa which embrace the spirit of the NEPAD.

Human Capital Formation by MNEs: Supporting Formal Education
While training is no doubt the major source of HRD activities undertaken by the MNEs, they can also contribute to the HRD of host developing countries by mobilising formal education. One of the MNEs that has invested substantially in formal education is Intel. They have invested in curriculum, educational equipment, infrastructure and technical support to almost all countries where they have production facilities, including Argentina, Brazil, Costa Rica, China, Malaysia, South Korea, India, Russia, Poland, Ireland and South Africa.
PAPER WRAP-UP: Beware of Bad Microcredit by Steve Beck and Tim Ogden
In their short article published in the Harvard Business Review, Steve Beck and Tim Ogden warn that, though microcredit programs can be highly effective, companies need to exercise caution before investing in them because of the risk for such investments to backfire, both from a social development and a public relations standpoint.
2.0 Introduction: Enterprise solutions to poverty
This paper has two objectives. The first is to introduce the Shell Foundation and its way of working. The second is to offer up insights drawn from our experience as a contribution to the wider debate on how the private sector and the International Development Community (IDC) can most effectively catalyse equitable, self-sustaining development in poor countries (see annex 1).
Consumers Worldwide Demand More CSR
Consumers are demanding a higher level of responsibility by companies in dealing with societal issues.
Corporate Social Responsibility (CSR)
What is CSR and how can you implement it in your business.
Allstate Insurance
Founded in 1931, as part of Sears, Roebuck & Co., Allstate Insurance became its own public company in 1993, when it made history with the largest initial public offering ever in the country. Two years later, it became an independent company, and last year, it celebrated its 75th anniversary. Today, based in Northbrook, Illinois, the company has grown into one of the country’s leading personal insurers. More importantly, however, it has also become a model of community involvement and investment, demonstrating the possibilities and power of corporate social responsibility.

Allstate Insurance
Founded in 1931, as part of Sears, Roebuck & Co., Allstate Insurance became its own public company in 1993, when it made history with the largest initial public offering ever in the country. Two years later, it became an independent company, and last year, it celebrated its 75th anniversary. Today, based in Northbrook, Illinois, the company has grown into one of the country’s leading personal insurers. More importantly, however, it has also become a model of community involvement and investment, demonstrating the possibilities and power of corporate social responsibility.

2007 Global Brand Trends letter
A yearly letter Stanley Moss authors discussing last year's hot topics, and looking ahead to the next year in the brand discipline. This year Stanley looks into nation branding and "Borat", Mediology, Personal Branding, and branded conflicts. A must-read for practitioners and students.

Other corporate social responsibility Related Articles

Implementing Corporate Social Responsibility
Corporate social responsibility is the new business mantra. Everyone’s doing it, but why? “Well, you don’t want to appear anti-social or irresponsible do you?” A lame but very typical response. Cosmetic approaches, that just put a gloss over “business as usual” practices, may have the opposite effect to that intended. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.
Changing the World One Shampoo at a Time: How The Body Shop Became a Success
“If you do things well, do them better. Be daring, be first, be different, be just,” says Roddick – a phrase that could very well be her company motto. She has taken her $6,500 loan and turned it into a successful multi-million dollar corporation that continues to not only make popular cosmetic products but also push the boundaries of corporate social responsibility. She may no longer be the driving force behind the company, but her influence on the business world is undisputed. How did she do it?

The Inside Scoop: How Ben & Jerry’s Achieved Success
They turned their $5 for an ice cream making course into a successful multimillion dollar business, and they had a lot of fun in the process. But, Ben & Jerry’s isn’t just about the delicious ice cream. From taking a stand against nuclear weapons to discussing America politics and corporate social responsibility, founders Cohen and Greenfield are taking the vision for their business to the wider world. How did two anti-corporate hippies become millionaires and respected business leaders in the 21st century?
From Me To We - How Everyone Profits from Corporate Social Responsibility
Craig & Marc Keilberger take the words Corporate Social Responsibility out of the Boardroom and into the world with real stories that impact what it means to be human and create advantages for business at the same time.
Tips for Leadership
Today ethical leadership is more important than ever. The world is more transparent and connected than it has ever been. The actions and philosophies of organisations are scrutinised by the media and the general public as never before. This coincides with massively increased awareness and interest of corporate responsibility and related concepts, such as Fair Trade, sustainability, social and community responsibility. The modern leader needs to understand and aspire to leading people and achieving greatness in all these areas.
What is Social Responsibility and How It Can Work For You
What is social responsibility? The attempt of a business to balance its commitments to groups and individuals in its environment, including customers, other businesses, employees, investors and local communities. Unlike a mission or vision statement, which outlines its commitment to the business’s internal environment and operations. Social Responsibility is in essence your commitment to the external environment of your business.

Communicating Your Corporate Sustainability Strategy
As more companies publicly disclose their corporate social responsibility and sustainability efforts in annual reports, press releases, investor presentations and marketing collateral it will be crucial for good communications. There is a risk of under-and-over stating your sustainability story to the public. Increasingly the general public and all stakeholders are becoming more educated on best practices in corporate governance, social responsibility, environmental management, and sustainable business models and practices.

The Heart of Business
For decades, I have been a proponent of, and keynoter in the field of, Spirituality in the Workplace. There seem to be different names for it these days: the heart of business, corporate social responsibility, conscious capitalism, patient capitalism, bringing the heart to work. What it means, underneath all of the words, is that we recognize that we have a responsibility to care about each other, and the earth, and run our businesses in a way that end up with a net plus - not just increased profit.
Unravelling CSR from Spin
Corporate Social Responsibility (CSR) is more ‘need to do' than ‘nice to do', but unless responsible behaviour and stakeholder dialogue are embedded in corporate culture and drive organisational decision making, neither the company nor its stakeholders will see the true benefits.

Ethics is good business
Corporate Social Responsibility (CSR) is great for developing a company's brand, but it is up to PR to demonstrate bottom line value.
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