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Thought Leadership – 10-cents on the Dollar, Try Public Relations
Times are tough and likely to get tougher for creative marketers who toil for major brands. As leading advertisers continue to adjust (read slash) their budgets in the face of client cutbacks (though marketing gurus urge maintaining or increased spending in recessions) creative vendors of all stripes will face pass-along cutbacks, unless... they can make themselves indispensable.

Other corporate strategist Related Articles

Corporate Incentives Build Employee Retention
Corporate incentives have many purposes, mostly to motivate employees into being more productive. However on a larger scale, corporate incentives are given to upper management as a reward for growth in their departments. These corporate incentives range in value from small gifts to vacations and large sums of money.
How to use corporate incentives to reward and motivate
Corporate incentives have many purposes, mostly to motivate employees into being more productive. However on a larger scale, corporate incentives are given to upper management as a reward for growth in their departments. These corporate incentives range in value from small gifts to vacations and large sums of money.

Success Or Failure Depends On Your Companys Corporate Culture
Your corporate culture is the key to success or failure. Find out how you can identify and change your company's corporate culture. Higher profits or more sales can be realized with a positive corporate culture.
Book Review: Predictably Irrational
As a marketing strategist, I’m always looking for information to help understand human psychology. Predictably Irrational (by Dan Ariely) is full of wonderful insights on the surprising differences between logical thought and emotional consumer action.
Is Your Boss Making You Sick?...Study Shows How Leadership Affects Employee Health
How can corporate departments and business owners address the impending health issues during a time when most businesses are considering cutting back on various corporate training or corporate health programs? You may be surprised that the answer lies outside the realm of most corporate training or stress management programs. If you manage a small or large team in the corporate arena you can significantly improve your team's health and wellbeing without getting them to change anything. New research suggests that you can boost the health of your team by simply being a good leader.

Will Your Home Business Be An LLC or Corporation?
There are many available corporate structures; some good, some not so good. Choosing the right corporate structure for your home business is critical to your success. If you choose the wrong corporate structure, you could severely hurt your ability to establish corporate credit. It could also impact how much personal liability you have within your company. Let’s review the different types of business structures available today to see which may be the best fit for your company.
The Role of the Internal versus the External Strategist
Can an external strategist be an asset to an established corporate strategic planning team? There is clearly no substitute for the value provided by the internal strategist and the homegrown planning processes that fits the organization like an old well-worn baseball glove. But can this value be enhanced by an outsider’s involvement?

Corporate Legends
Corporate Legends Live Long. But we don't always prosper. What are Corporate Legends? Well, those are the status quo beliefs and practices, based on our past, that we hold near and dear. I see a lot of Corporate Legends in my consulting work. How about I share a favorite with you as an example.
Problem or Not the Problem?
"The problem is not the problem, it is another problem." -Dan Burris Leading Business Strategist and Technology Expert

The Corporate Training Challenge
- Published in CONCHIUS Newsletter 1 March, 2011. There are three fundamental demands on all corporate training and corporate education programs to create high performance in the workplace. The three training demands describe the purpose of all corporate training and directly influence all training design. Corporate trainers need to know and always strive to meet these demands.
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