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Are Your Top Web Rankings True and Identical for the Entire World Audience?
Some people have been catching on to this, but when we first talked about it back in 2004, very few people really believed that traditional ranking would ever change. But sure enough it began to occur mostly in 2008 and 2009 right through to this year with the increase in the "personalization of search."
Spending Money On Marketing is a Waste of Time
You must attract your potential customer's interest in less than seven seconds. If you don't, you will have wasted every Euro spent. Yes, that is right, just 7 seconds for the headline and subtext, to hook your potential client.

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Your speeches and presentations should impress and persuade
Too many speeches and presentations are dull, depending on endless powerpoint and not enthusing the audience. But with relative ease you can ensure the audience is catching every point.

Being Politically Correct Can Cost You Sales
Sales trainers, coaches and managers teach that you must be “politically correct,” polite or professional, when you ask for information. Being politically correct may just cost you the sale.
Taking the Mystery out of Inventory
You might ask yourself, should I care if my inventory is correct? Here are the top three reasons you should care. Tips on how to know if you have a problem? Let’s review how easy it is to check without having your consultant or other advisors do this for you. If you don't have a good system you are probably spending more time trying to figure out what the correct information is or redoing all this in excel that you have paid for a new system several times over. You may have lost enough sales to pay for the new accounting software. If your current system meets all your business objectives, then try these suggestions.
The Power of Social Networking Groups
Paraphrasing the old saying, "if your audience won't come to the mountain (i.e. your web site, webinars etc.), then bring the mountain to the audience." What we are really talking about is meeting your audience where they are, at their computer at work and/or at home.

How to be an Audience Arsonist - Light a Fire of Possibility
A body at rest tends to stay at rest… - Sir Isaac Newton Sir Isaac got it right: a body at rest tends to stay at rest unless acted upon by an outside force. Want proof? Peek around the curtain at audience members listening to a dull, flat, run-of-the-mill speaker at your next convention. Those bodies aren’t moving. They’re at rest. In fact, some of them are asleep. An "audience arsonist" can overcome that inertia and light a fire that moves them to action. The value of any event – a global company’s annual gathering, a sales convention, association meeting or any other professional event – is in the information and attitude audience members take with them on those return flights home. An Audience Arsonist is unique. They have the ability to "light a fire" under an audience and move them to action. Learn how to do that.

Can Concentration Really Improve Memory?
Expert answers the big question, can concentration improve memory? The basic memory mechanics exposes the power of concentration to improve memory. You can combine yoga with the basic memory mechanics to concentrate and focus to enhance encoding information in the brain. We're a group of navigation engineers that take pride in navigating readers to the Correct Knowledge to obliterate harsh learning curves. We know from experience that knowledge is not power, but the correct use of knowledge is power. This article is about making the correct choices to improve memory and prevent from traveling down long lost dreary roads, stumbling into rattle snake pits and the lion's den.
Lessons for Law Firms: Don’t be Summer’s Eve!
Before creating any marketing message, material or tactic, you should ALWAYS think about your audience first. Just because something informs – or amuses – you, doesn’t mean your audience will embrace it.
How To Calm An Angry Person, II
If you want to be an inspirational leader, you have to deal in the realm of emotions. I've had several clients over the years who sought to manage from pure logic, from rational analysis, from a perspective that "the numbers will tell us what to do." That's OK for management, and people certainly appreciate knowing they're doing the logically-correct thing, but it's an approach that falls short of the sort of inspirational leadership that ignites the passion to go beyond the "correct" to the "great...."
Survey Your Webinar Audience - But Ask the Right Question
When preparing a presentation, it's important to understand your audience's needs. And one of the best ways to understand your audience's needs is to ask them! But it's not enough to just ask your audience a question - you must ask the right question. The best question addresses their needs. And their needs vary depending on their knowledge of your topic area.
10 Tips for Website Localization
Localization(L10N) involves translating and localizing your website content and layout into different languages to target specific markets ensuring all content (text and graphics) is translated in an accurate and culturally correct manner. Website localization involves website translation that is appropriate to the specific locale of your target audience.
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