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The Sweet Taste of Success: Ben & Jerry’s Takes Off
In the early 1970s, both Greenfield and Cohen were at major crossroads in their lives; neither was satisfied with nor particularly inspired by their careers thus far. In 1974, Greenfield moved to North Carolina with his fiancée to take what he now calls his ‘first retirement’ – a much needed three month break that allowed time for reflection. That same year, Cohen moved to the Adirondack Mountain region of New York, where he worked as a craft teacher at a local school for emotionally disturbed youth. For three years, he worked on this 600 acre property, building his own house, teaching pottery and other art techniques, as well as making ice cream with the students.

Other correspondence course Related Articles

Printer cartridge franchises
Handwritten letters are a thing of the past and today thousands of businesses across the country are using high-quality printers to produce professional documents. Of course with so much correspondence coming in and out of US offices every day there is a huge demand for printer cartridges, and those in the printer cartridge business are making extremely large profits.

How To Disaster-Proof Your Business
How much pain would your business feel if suddenly you couldn’t email your clients? What if you lost your correspondence file or your phone lost its dial tone? We tend to avoid thinking about a business catastrophe until it hits close to home. And when problems hit, we need them fixed yesterday and are willing to pay a lot to make them go away.
What's That You Said? Using Metaphors and Analogies to Sell More Effectively
They say a picture is worth a thousand words. Why is it, then, in our conversations, in our written correspondence, and in our presentations, we act as if the opposite is true - that a thousand words will create the picture we want?

Reach Your Reader: How to Make Your Letters a Success
Letters—and even e-mails—are person-to-person communications; they are usually written by one person and read by one person. They have the power to win you’re your reader like no other marketing material can. However, there is no such thing as a routine letter. As soon as you start to regard external correspondence as just a task that needs to get done, your letters may lose their personal touch and competitive edge.
Can't - Miss Marketing
Whether you call it marketing or not, every single contact you have with a client or prospect is a marketing opportunity, as is every email message you send. So whether you're researching a prospect, following up after a meeting or delivering a proposal via email, treat this correspondence as a marketing tool and it'll have a stronger impact.

Facilitating Quick Mailings
Much of your business correspondence can be prepared for mailing much more quickly.
Design of a Basic Drip Marketing Program
With a Drip system you can send series of correspondence walking them through the marketing funnel, addressing questions and promoting the benefits of your offering. You can also...
What Are Your Words Worth
Word choice can change the perception and value of your business communications. Each piece of correspondence, promotional, marketing and advertising material your company produces is an investment in your success. Are you investing wisely?
How to Make Your Custom Envelopes Look More Charming?
Custom envelopes are much more successful if their shape, size, color, graphics and content is in complete alignment with the objectives of correspondence.
Productivity Over Activity
Like most people who work for a living, I begin my day at the office by reviewing my calendar and making a list of tasks that need to be done on that particular day. Some of these activities have a time associated with them such as a meeting, conference call, or speech I will be making at a certain point in the day. Other activities such as correspondence, accounting, and returning phone calls need to be done that day in general terms but not at any specific point in time.

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