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cosmetic surgeon Tagged Articles



Hit Pay Dirt with Prospecting Letters
Prospecting letters can uncover gold—but only if you observe these tried-and-true rules:

Other cosmetic surgeon Related Articles

Men and Cosmetic Surgery
Not that long ago I talked about a new study that found more and more women are becoming addicted to Botox. Now I read that men are fueling a boom in cosmetic surgery and other treatments.
Small Business StartUp Advice Why Picking the Right Market Niche is So Important
If you broke your leg, would you go to a family doctor or an orthopedic surgeon? Well, your potential clients want niched experts as well. It's crucial to pick the niche that's best suited to your expertise.
Increase Sales by Giving Them What They Want
Customers are looking for very specific solutions to their problems and if you can provide it you’ll struggle less, save on marketing expense and sell more. The market place is becoming more “niched”. By that I mean that there is so much competition and there are so many choices that people look for very specific solutions. For example, if you need heart surgery would you go to a general surgeon or a general practitioner? Of course not, you’d go to a heart surgeon.
HOW TO BE A TRUSTED ADVISOR
Imagine going to a heart surgeon and leading with “give me your best price on a triple bypass?” Madness! You just wouldn’t do it. Why? Because you want the best person for the job and you’ve probably gone to great lengths to research and speak with friends or associates who have been through a similar process or know others who have – in order to find the right information you need to make the right decision. The right decision is always - what’s best for you. The price is the last thing on your mind if you want the best result.

Do People See The
Much like Susan Boyle, the vast majority of people are toiling, waiting and attempting to pay their dues, hoping that their big break will soon come. But is anyone really looking past your outward cosmetic exterior, in an honest attempt to see the "real" you which lies within?
The Invisible Close Sales Nugget: How to Make a ‘Today Only’ Offer Without Pressuring Your Prospects
I recently had the opportunity to work with a brilliant man who owned a first-class cosmetic laser business. A majority of their clientele were affluent women seeking to non-surgically minimize the effects of aging. They offered everything from non-surgical facelifts to laser hair removal.
TWO STEP MARKETING
Two-step marketing is a prospecting system where you break the sales process into two or more parts. It’s often the best system to use when the prospect needs to be educated before they will purchase, when you sell expensive or high risk products (investing, advertising, cosmetic surgery), or when it’s important for them to try out your product or service before buying.
Start Your Own Makeup Line - Here's How
If you want to start your own cosmetic line, first decide on a specific and unique solution that you will provide to your customers. There are so many cosmetic products on store shelves today that unless you have a unique selling proposition, your product will get lost in the market...
Using PR to Build a Beauty Business
Even in a down economy beauty sells. The cosmetic industry was born in the Great Depression. This is one industry where it pays to promote when things are good, but pays even more to market aggressively when times are tough. As in the fields of entertainment and fashion, a strong public relations campaign is critical when it comes to establishing a beauty product or cosmetic brand. If you develop a good marketing and PR strategy, it will pay off for you in a big way. Not only will it sell products and grow your customer base, it will establish your products, build your brand and grow your company.

Fire, Ready, Aim Marketing
Are you guilty of this next small (but not so minor!) mistake? Reading article after article, soaking in all the tips, ideas and great marketing material, and then not implementing what you've learned. You and I both can learn a lot from George Huang, who retired from being a very successful plastic surgeon to become a professional coach. Here, he shares with us the "marketing rules" he broke to get his results
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