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DOCTORING UP THEIR IMAGE: WHY ARE SO MANY PHYSICIANS IMPLEMENTING PUBLIC RELATIONS IN THEIR PRACTICES?
As recently as a decade ago, most physicians who had achieved a certain level of peer and patient recognition were loath to advertise their practices until HMO’s began to dictate patient care and reimbursement. Soon after, sub-specialists such as gynecologists and internists were performing lucrative elective procedures that were once the sole domain of plastic surgeons and dermatologists. Enter public relations.

Other cosmetic surgeons Related Articles

Men and Cosmetic Surgery
Not that long ago I talked about a new study that found more and more women are becoming addicted to Botox. Now I read that men are fueling a boom in cosmetic surgery and other treatments.
DOCTORING UP THEIR IMAGE: WHY ARE SO MANY PHYSICIANS IMPLEMENTING PUBLIC RELATIONS IN THEIR PRACTICES?
As recently as a decade ago, most physicians who had achieved a certain level of peer and patient recognition were loath to advertise their practices until HMO’s began to dictate patient care and reimbursement. Soon after, sub-specialists such as gynecologists and internists were performing lucrative elective procedures that were once the sole domain of plastic surgeons and dermatologists. Enter public relations.

Do People See The
Much like Susan Boyle, the vast majority of people are toiling, waiting and attempting to pay their dues, hoping that their big break will soon come. But is anyone really looking past your outward cosmetic exterior, in an honest attempt to see the "real" you which lies within?
The Invisible Close Sales Nugget: How to Make a ‘Today Only’ Offer Without Pressuring Your Prospects
I recently had the opportunity to work with a brilliant man who owned a first-class cosmetic laser business. A majority of their clientele were affluent women seeking to non-surgically minimize the effects of aging. They offered everything from non-surgical facelifts to laser hair removal.
Palindromes Make You Live Longer
Dr. Yacoov Stern at College of Physicians and Surgeons, Columbia University says, Cognitive-Reserve permits you to reduce dementia and Alzheimer's by lifelong learning.
TWO STEP MARKETING
Two-step marketing is a prospecting system where you break the sales process into two or more parts. It’s often the best system to use when the prospect needs to be educated before they will purchase, when you sell expensive or high risk products (investing, advertising, cosmetic surgery), or when it’s important for them to try out your product or service before buying.
If Operating Rooms Were Run Like a Small Business...
What do operating rooms and small businesses have in common? Not much from my current perspective having spent the last few days and nights at a major NYC hospital. However, operating rooms, more specifically the surgeons in the operating rooms, can learn plenty from small business best practices.
Start Your Own Makeup Line - Here's How
If you want to start your own cosmetic line, first decide on a specific and unique solution that you will provide to your customers. There are so many cosmetic products on store shelves today that unless you have a unique selling proposition, your product will get lost in the market...
Using PR to Build a Beauty Business
Even in a down economy beauty sells. The cosmetic industry was born in the Great Depression. This is one industry where it pays to promote when things are good, but pays even more to market aggressively when times are tough. As in the fields of entertainment and fashion, a strong public relations campaign is critical when it comes to establishing a beauty product or cosmetic brand. If you develop a good marketing and PR strategy, it will pay off for you in a big way. Not only will it sell products and grow your customer base, it will establish your products, build your brand and grow your company.

Hip Replacement Recall Attorney Says DuPuy Misled Patients
After receiving findings that its ASR hip implant was faulty, DuPuy Orhtopedics actually waited a year before sending out a warning on March 5, 2010 to American surgeons that its implant had a higher than expected failure rate. Worse yet, the warning letters were not sent to American surgeons until three months after DePuy voluntarily withdrew its hip implant from the Australian market in December 2009. DePuy continued to promote and sell its faulty hip implant in America for six months after the Australian withdrawal before finally recalling the ASR hip implant in the U.S. in August 2010.

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