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Ready to Wear: Lauren Launches His Line
Lauren’s handmade neckties were flying off the shelves. It was a conservative time in the fashion world and Lauren’s ties, showy as they were, were making a splash. But Lauren knew that if he was going to stick around in the business for much longer, he had to follow that up with something else – and fast. In 1968, with the help of a $50,000 loan, Lauren founded Polo Fashions. He chose the name not because he liked the sport; indeed, he had never played polo before in his life. But to Lauren, the name symbolized power and style – an image he wanted his clothes to project.
Trademark International Class: Class 28 (Toys and sporting goods)
All goods or services are categorized within International Classes (IC hereafter). Goods run from classes IC 1-34, while Services are in IC 35-45. Let's take a closer look at one of these trademark classes – class 28.
Small Business Marketing -- Business Lessons Learned in Cabo
The thing about Cabo, Mexico, is you're surrounded by a lot of entrepreneurs. From the people peddling their wares on the sidewalk to the wait staff and crew members serving you (and working for tips), it's a great place to study what to do if you want to put more money in your pocket. Here are 5 things they did and what you can do in your own marketing to increase your sales.

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What to Give Your Clients for the Holidays. . . A Marketing Firm’s Perspective.
Every year the holiday rush begins a little earlier. When I was growing up, you really wouldn’t think much about the December holidays until the day after Thanksgiving. Today, come mid-September, it’s not uncommon to see displays featuring Thanksgiving, Christmas and Hanukkah right along side the much anticipated Halloween costumes candy, and home décor at your favorite retail store.

Excel in Customer Service. Do you Want to Keep or MAKE History?
Recently I had the opportunity to stay a few days in Philadelphia. While there, a group of us decided to have dinner at a unique, historical, tavern. The atmosphere was haunted by the steps of George Washington as his group sauntered outside after dinner while the band set up to play at the ball celebrating the signing of the Declaration of Independence. Everything surrounding us had been replicated in great detail. Time was even taken to create period costumes for our "servers" of the meal. They were intent on keeping history. We were so excited and awed to be able to mingle and chat in such an inspiring room---and then came the "yesbuts".

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