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Lesson #3: Make Your Product As Personal As Possible
Jenny Craig’s success did not lie just in the fact that the program combined athletic activity with its own prepared foods. Craig had a secret that kept customers coming back for more. If all her years in the industry had taught her one thing, it was this: the road to weight loss was a difficult one and people needed all the support they could get along the way. To that end, Craig made it her number one priority to engage her clients, making the program as interactive and supportive as possible to keep them motivated and paying!
CONNECTING IS NOT ENOUGH: When Week is Strong
This article originally appeared in The National Networker How often do you interact personally with your customers? Whether it’s working directly with them, speaking to them on the phone, visiting their offices. If you’re not in regular direct contact there’s a good chance it’s impacting on your ability to either upsell to them or to inspire them to refer you.
What Can Kids Teach Us About Business?
How a 6th grader at their 1st dance can teach even the most seasoned business professional how to be persistant and never give up.

3 Key Secrets to Help You Break Through Any Mental Barrier
Do you ever feel like no matter how hard you try and break old patterns and beliefs, something gets in the way? Have you tried certain programs, techniques or exercises only to fall back to you old ways? If you have, it’s not your fault. Find out three key strategies you can use to break through old beliefs and patterns and achieve business and life success immediately.
HR Department Basic Functions
Even though there are many ways to structure an HR department, most of them generally look the same. They are typically made up of “generalists” or “specialists” or some combination thereof. Sometimes one generalist will oversee a group of specialists and sometimes the reverse is true depending on the needs of the organization and the available talent on hand. But in all, whether you have a formalized HR department or not, there are a few necessary skill sets that make up, and round out the overall practice.
Should You Share Your Business Idea With Others?
Protecting your idea from unscrupulous people can be put you in a precarious position. On one hand you would like to get the benefits of sharing your idea with others. These benefits can be invaluable as you venture into a new business. A new pair of eyes with a fresh view point can help you identify; problems with your assumptions, new opportunities that haven’t been explored, and/or just provide constructive criticism. But the idea of someone stealing your business idea and starting it themselves can be a very real and paralyzing fear. This article discusses the pros and cons of sharing your idea and how to protect yourself.
Smart Women Love To Party
This article is about women becoming creative in their marketing strategies to build their business. Women are natural connectors and relationship marketing such as networking and hosting parties, gatherings come very easily to them. The “old-school” way of cold-calling and solicitation for business is not nearly as effective anymore. This article offers some creative ways to think about marketing your service or business.

Stress-Free Selling® - Hot Buttons Ignite... How do you find them?
Hot buttons are words, phrases and concepts that are especially meaningful to Prospects. For example, an audio person might better relate to "I hear what you're saying," and a visual person to "I see what you mean." Though the difference is subtle, it is exactly these kinds of subtleties that makes sales, heck, life, easier and stress-free. You're an insider when...
THE ART OF THINKING
Good thinking requires discipline. It requires discipline not to allow distractions to interrupt our thinking. It requires a disciplined mind that does not allow stray thoughts to hijack the process and carry us away so that we end up daydreaming rather than thinking.
THE MEANING OF COMMUNICATION
The meaning of communication is in the response we get.

Other counselors Related Articles

The Top Ten Client Feedback Questions
As program chairperson of my SCORE** chapter I am always looking for new presenters to address the group. I frequently ask my fellow business counselors to give me some ideas for topics of interest to them
FINDING JOBS THAT OFFER PATHS TO MANAGEMENT
The labor force is expected to hit nearly 200 million by the year 2010. Executive recruiters and career guidance counselors at colleges and universities say the best moves to make are the same time-tested and proven moves that have worked for job-seekers over the past few decades. The general consensus seems to be that a job search required considerable amount of planning, preparation and networking.

Prescription For Attorneys To Use Litigation Public Relations, From “The PR Doctor
The use of public relations in litigation is becoming more and more prevalent in today’s world. Litigation PR is defined as the management of the communication process during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its impact on the client’s overall reputation. In today’s world it is more and more common to see law firms being assisted by PR consultants and counselors. “The PR Doctor” has a prescription of ten (10) tips for attorneys to assist them in influencing the outcome of the litigation, protecting their client’s reputation before and after the litigation, making a client’s viewpoint known, ensuring balanced media coverage, helping the media and the public understand complex legal issues, defusing a hostile environment and helping resolve the conflict. Here are the ten tips.
The Benefits of Having a Coach in Your Corner
Although coaching is beginning to gain some momentum in the nonprofit field, most nonprofit professionals don't understand what coaching is or how it can be of value to them in their personal or professional life. Also, individuals often confuse coaching with therapy, counseling, or consulting. The following article provides information describing the difference between therapists, counselors, consultants, and coaches, and how coaches work with their clients to resolve issues, achieve goals, or makes significant changes in their lives.
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