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3 steps to create a unique selling point to compel customers to do business with you
Creating a great Unique Selling Point or USP is much like making a love letter. You must, through words, create an image of yourself that the object of your affection will love in return. Unlike love letters though, you’ll have fewer words with which to accomplish your goal.
3 Simple Steps for Creating an Effective Unique Selling Point
Creating a great Unique Selling Point or USP is much like making a love letter. You must, through words, create an image of yourself that the object of your affection will love in return. Unlike love letters though, you’ll have fewer words with which to accomplish your goal.

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No Holds Barred: Schwartz Takes Onex to the Top
In 1983, Schwartz founded Onex with one single mission at hand: to search for and acquire under-managed and undervalued companies, streamline their operations, and sell the acquisitions for a profit after their asset bases had been added to. Early on, Schwartz focused on purchasing such big name companies as Purolator Courier Ltd., an in-flight catering company called Sky Chefs Inc., and Beatrice Foods. He sought to acquaint himself with companies that already had a recognized brand name that he could draw upon.

Customer Service Made Easy
There is a mystery around customer service. Most consumers think that customer service has gone downhill. Most businesspeople think that their customer service is good. How can this be possible? If you can solve this puzzle then you are well on your way to delivering great customer service.

Conducting a faulty investigation can lead to an employee’s success in an unfair dismissal claim
The AIRC ordered Melbourne’s St Vincent Hospital to reinstate an employee and ordered compensation for lost earnings after it found that a pathology courier employee’s (Ms Nicolson) dismissal was unfair.

Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.
Retro-Service
Retro Service is achieved via two modes: passionate People and the unique and memorable Experience they create for your customers. Retro Service is the form of service our parents and grandparents experienced back in the day.

A Tale of Two Eateries ...it's not just about the food!
Two restaurants- both have great food and fine surroundings but the service is from two different worlds. Does service really matter? You bet it does. Find out how you can be on the winning side of the service world.

Home-based Business Idea: Delivery Service
Delivery service is a home-based business that has high demand. Each day, many people need courier service to deliver a parcel to a certain person. Every day, many bouquets are sent to people for whatever reasons.

Would you get A Tattoo of the General Motors’ Logo?
When was the last time you were really excited about the customer service you received? A recent survey showed that 44% of people rate the customer service they usually receive as dull and bland. Most customer service experiences are, well ok, and we unusually come away somewhat satisfied from the experience. This is all well and good, but most of your competitors are already doing this. To stand out from the competition you need to demonstrate customer service on a dramatically different level: service that is anything but bland and dull! Think Disney, Harley Davidson, or Apple.

Service Over!
When was the last time you experienced excellent service? Seriously. What has the last two decades yielded with the plethora of service training opportunities? We talk about service standards, moments of truth, customer satisfaction and excellence, yet we experience more disappointments than fulfillment.
Five Attributes that Lead to Exceptional Customer Service
As a business owner, I have developed a keen sense of the attributes of people who are highly motivated as well as those qualities that lead to counter productive behavior. Regardless of the industry, customer service is key to the success of your business. Unfortunately, there are many examples of people whose poor customer service has been memorable: people who have left us on hold and forgotten about us, waitresses who never return to our table, the customer service person who leaves us on the phone for several minutes. We all have experienced poor customer service at some level. This article illustrates how Five Attributes Can Lead to Exceptional Customer Service. I refer to them as the PAULA(sm) Customer Service Success Program.

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