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Sending Out Your Press Release
Whether using email and snail mail or faxing, learn the PR basics before sending your press release to the media.

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Why We Worry About the Wrong Things, Part II
I mentioned it earlier in a round-up, but I really want to draw people's attention to Time's cover article this week. The magazine has done some very good work lately, and this week's cover is another example. It painstakingly gets underneath our human penchant for getting possibilities, probabilities, and likelihoods all messed up, worrying over the least likely things, and being oblivious to the things that have a high chance of killing us.
What is the Equal Employment Commission EEOC and Does it Cover Small Biz
Title VII of the Civil Rights Act of 1964 and the Americans with Disabilities Act (ADA) cover all private employers, state and local governments, and education institutions that employ 15 or more individuals. These laws also cover private and public employment agencies, labor organizations, and joint labor management committees controlling apprenticeship and training. 15 or more employees includes by its very definition includes small businesses.
Why You Need Insurance For Professional Fees in a Tax-VAT Investigation!
Did you know you could get insurance cover for this? Do you know why you need insurance cover for this? Do you know that a poorly defended Tax investigation could bankrupt you? Do you think this could never happen to you?? OK. Enough questions, what about the answers?
The Job Market is Tough – Does Your Cover Letter Stand Out?
Knock Knock. “Who’s there?” “A unique amazing cover letter” “That’s a rarity - come on in” Your cover letter knocks on the door of the hiring company. When that door is opened does your cover letter get asked to “come in” or is the door slammed shut?
How to Write a Killer Freelance Bid Cover Letter
There are hundreds of ways a freelance professional can ruin a bid cover letter. Outsourcing buyers often have to weed through a list of 30, 50 or 100 freelance candidates, and every little detail that's off irritates the person who reads your cover letter. It's the freelance professional's first -- and perhaps only -- chance to impress a potential outsourcing buyer. One mistake and they're immediately crossed off the list (freelance professionals who understand this harsh reality can use it in their favor). So, how does a freelance professional write a more refined and effective bid cover letter? These tips will help to make your cover letter stand out from the freelance crowd...
Storytelling for High Concept and High Touch
After hearing Daniel Pink speak about his book A Whole New Mind: Moving from the Information Age to the Conceptual Age for the fourth time, I finally read it cover to cover (less than a day). I finally got what he was talking about when he said jobs that are high touch are here to stay. That is, jobs that build relationships between business and client whether it's B2B or B2C.

How to Get Free Advertising For Your Website in These Easy Steps
There are a few different ways to get free advertising for your website but I am really only going to cover one. The one way I will cover is done with something that is near and dear to our hearts called Search Engine Optimization.
Good Boundaries Make Great Presentations
If limiting the scope doesn't work. If you frame the questions and someone still asks something unrelated, try saying, "That's a great question, but it's outside the scope of what I'm covering here, and I have so much to give you. Write it down so we can catch that a little bit later." Or, "That's outside the scope of what we cover in this class. We do, however, cover that in depth in our XYZ program. I'll tell you more about how to access that a little later today." 2. Dealing with "Blurters" If you decide that you aren't going to answer questions, you may have to set boundaries with "blurters." That may sound derogatory, but I can say that b

Book Cover Design Tips by Book Publicist Scott Lorenz
One reason the task of book cover design becomes so daunting and painful is that authors too often wait until the end of the publishing process, instead of nearer the beginning, to think through book cover design, blurbs, the forward and other design elements.
Why Your Book Cover is Like a Highway Billboard
Your book cover is like a highway billboard. How’s that? It’s simple. Just as people are driving past a billboard at 70 MPH, shoppers in a book store are walking by your book sitting on a table at the same relevant speed. Like a billboard, if you first don’t catch their attention you’ll never deliver the message. Here's 15 tips for authors and publishers to consider when creating a book cover that sells!
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