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Social Networking and the Modern Supply Chain: A Dialogue Spanning Multiple Social Networks
Multiple Network Members Questions It is an interesting aspect of social networking that diverse yet related questions/commentaries can be posed to create an answer stream (think strand commonality) that can collectively result in a cohesive dialogue in which all stakeholders obtain the answer that are applicable to their specific situation.

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The Weight Loss Guru: The Early Years of Jenny Craig
When Jenny Craig had her second child, she was thrilled. That excitement, however, quickly turned to depression when the weight she had gained during the pregnancy refused to go away. But Craig was not one to sit and while away her time being depressed. Instead, she decided to do something. Not only did she lose her own excess weight, but she created a business empire in the process. Today, with over 650 centres around the world, Jenny Craig Inc. has become one of the largest and most recognized companies in the weight management industry.

Lesson #1: Boldly Go Where No Marketing Has Gone Before
As Jenny Craig centres began to spread throughout America and the rest of the world, Craig began to notice an interesting phenomenon. “The markets where we had the most competition were our best markets,” she says. “I realized why. There was greater awareness of the risks of obesity and a major reason is the advertising we and all the other companies were doing.”
Lesson #2: Why Offer Just A Product Or Service When You Can Offer Both?
Although most of Craig’s previous experience had been in gyms and fitness centres, that is not what her company was about. While there was indeed a fitness element to her weight loss program, Craig designed her company around a belief that losing weight required more than just exercise. That is why Jenny Craig centres do not only help their clients establish a workout regimen, but also provide advisory and motivational services. And, in one of her greatest coups, Craig introduced her own prepared foods.

Lesson #3: Make Your Product As Personal As Possible
Jenny Craig’s success did not lie just in the fact that the program combined athletic activity with its own prepared foods. Craig had a secret that kept customers coming back for more. If all her years in the industry had taught her one thing, it was this: the road to weight loss was a difficult one and people needed all the support they could get along the way. To that end, Craig made it her number one priority to engage her clients, making the program as interactive and supportive as possible to keep them motivated and paying!
Lesson #4: Persevere and Push Through Your Problems
“[My husband] always tells me that I'm the most unrelenting person he's ever met, and it's true,” says Craig. “If I make a commitment to something I will stick to it no matter what.” From losing weight, to starting her own business, to coping with a freak accident, Craig has proven that with perseverance anything is possible.

Lesson #5: Use Training To Keep Your Company Current
One of the reasons why Jenny Craig’s weight loss program has always been at the forefront of the industry is because is has always been at the forefront of new research and training. From its initial inception, Craig wanted to make sure that her company had not only the most highly skilled staff on board, but that their program was informed by the most current weight loss trends. To that end, employee training became a crucial component of Jenny Craig.

Changing Lives One At A Time: How Jenny Craig Made Millions By Helping Millions of Others
“I can’t wait for tomorrow,” says Craig. “You can do anything and be anything you want.” In starting up a company that helped others conquer their weight issues, Craig did exactly what she wanted to do. She just happened to make millions of dollars along the way, too. How did this one-time overweight mother of two become not only a successful entrepreneur but also the hero of millions of people around the world?

Jenny Craig Locations
Jenny Craig is based in Carlsbad, California, but you might never know it. It has become one of the largest weight management companies in the world, with more than 640 outlets across the U.S., Canada, Australia, New Zealand, and Puerto Rico. It has served more than 10 million clients at all of its various Jenny Craig locations since its inception in 1983.

Five Web Analytics Lessons from the Obama Campaign Coakley Should Have Heeded
Martha Coakley’s failed Senate run has led many to review the key differences in strategy between her campaign and Scott Brown’s. It’s pretty clear that Brown took the web seriously and Coakley seemed to largely ignore many of the social media and web analytics strategies and tactics that swept Obama into office. This post highlights web analytics lessons from the Obama campaign which are every bit as applicable today as they were over a year ago for any organization.

Mass. Senate Race Alternate Ending Compares with Major Account Selling
ecent special Massachusetts senate race between Democrat Martha Coakley and relative unknown Republican Scott Brown, the eventual winner. Well guess what! If this hard fought campaign had taken place at the same time 49 other states were holding their senate elections, Martha Coakley would have crushed Scott Brown.
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