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Branding the "Branson Way"
At one point in his conversation he touched on the importance of having a great name and being able to create a strong brand around it. Richard created his brand in a less conventional manner than most. Instead of spending a ton of money on advertising, he chose the PUBLICITY route.
Just One More Time – Breaking Rocks to Make a Sale
Several years ago when we had our new home built in Las Vegas, we immediately put in a pool and hot tub. Of course the pool company convinced us that we needed a waterfall as an added design element for the pool. Several more thousands of dollars later, we agreed. When they got to the point when they started to build the waterfall, a very large crane showed up in the street adjacent to our house, along with a flatbed truck with these gigantic red boulders. I asked the project manager what that was all about, and he said, “That’s your waterfall.” I said, “No way do we want a giant pile of rocks,” in which he replied, “Just be patient and you’ll see.” So the crane lowered these small mountains into our yard and shortly afterward a crew of waterfall builders showed up.

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How Persistence & Patience Can Help You Succeed in Sales
Several years ago when we had our new home built in Las Vegas, we immediately put in a pool and hot tub. Of course the pool company convinced us that we needed a waterfall as an added design element for the pool. Several more thousands of dollars later, we agreed. When they got to the point when they started to build the waterfall, a very large crane showed up in the street adjacent to our house, along with a flatbed truck with these gigantic red boulders. I asked the project manager what that was all about, and he said, “That’s your waterfall.” I said, “No way do we want a giant pile of rocks,” in which he replied, “Just be patient and you’ll see.” So the crane lowered these small mountains into our yard and shortly afterward a crew of waterfall builders showed up.
Just One More Time – Breaking Rocks to Make a Sale
Several years ago when we had our new home built in Las Vegas, we immediately put in a pool and hot tub. Of course the pool company convinced us that we needed a waterfall as an added design element for the pool. Several more thousands of dollars later, we agreed. When they got to the point when they started to build the waterfall, a very large crane showed up in the street adjacent to our house, along with a flatbed truck with these gigantic red boulders. I asked the project manager what that was all about, and he said, “That’s your waterfall.” I said, “No way do we want a giant pile of rocks,” in which he replied, “Just be patient and you’ll see.” So the crane lowered these small mountains into our yard and shortly afterward a crew of waterfall builders showed up.
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