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creating a logo Tagged Articles
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Everything You Do
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| There's a lot more to a brand than a "swoosh". |
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Other creating a logo Related Articles
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Make Your Logo Work For You! Five Key Ingredients to an Effective Business Logo
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| Your logo is your #1 sales representative. Is your logo working for you—or against you? Learn about five key ingredients to an effective business logo, and assess your logo to determine if it is communicating the best message for your business. |
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Copyright a Logo
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| When deciding to protect your logo or design it can be a bit confusing trying to decide how to protect it. After all, your logo is basically the face of your product line or your services so it makes sense that you'd want to do the right thing when it comes to ensuring that you have exclusive rights to it.
The question is should you copyright your logo or trademark your logo? The answer, surprisingly, may be both.
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Step By Step Branding Is Your Company Logo Important Enough To Make Or Break Your Brand
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| Some people will tell you that your logo is everything when it comes to branding your business. However, that is not really true. A good logo is important, a great logo is even better; but neither one is even remotely vital to your success. Why? Because when all is said and done, a logo is a visual image that will remind people of your company. The greatest logo in the world will do nothing at all for your success if it just serves as a reminder of a company that people neither like or trust. |
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Get a Custom Logo Design and watch your Business Grow
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| If you ever want to fix something or improve it you first need to know what is wrong with it. This applies to just about anything and your logo design is no exception. So if you already have a custom logo design with which you are not happy enough you will first have to identify the problems with it. Evaluate it by being a critical judge and find out whether your logo has to be improved to make it work for your business. On the other hand, if you are yet to design a logo, you can take a look at logos belonging to other companies to get a fair idea of the kind of design logo that you would like for yourself. |
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Keeping Printability in Mind with Your Logo
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| When designing your company logo, printability of your logo is incredibly important. Here are five keys for developing a logo that will print well with all applications. |
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Legal Marketing: Your logo, a visual foundation for your firm
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| Your logo is a visual representation of your firm, and it should be recognizable, consistent and memorable. Your brand – and by extension, your logo–is your promise to your clients. It includes the way your office looks, the way you answer your phone and emails, the type of people you hire, the way you deliver your services-ultimately it’s who you are as a firm. The most obvious extension of your branding is often your firm logo so creating one should be approached with a level of seriousness and dedication. |
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A Brand Is Much More Than Just A Logo
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| Logo design is a part of brand design. But, a brand is not just a logo design. When does a logo become part of a brand?
To answer this question, let's first define what a logo is and what a brand is:
What is a logo? A logo is a unique, meaningful design that's paired with your company name in an interesting and cohesive way. The logo also has a color palette assigned to it. It must be scalable, able to be reproduced consistently in all of your marketing, and timeless - so that it doesn't get stale or look old too soon.
What is a brand? A brand is "The collection of perceptions that your customer has about your business". Note that the brand lives in your customer's mind - and the ideas that they have about your business. |
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When To Use A Symbol Logo
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| A symbol logo is the opposite extreme in design from a text logo. This type of logo includes neither words nor letters-only symbols, images and shapes. |
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What Your Logo Designer Needs to Know About Your Business
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| If someone asks me to design a logo based on a tiny bit of information, then I have to make just as many assumptions about the personality of the business, its customers, and the owner's personal taste as I do in creating my hypothetical dinner. And the logo I design winds up being more about me and my preferences than about my client's business. |
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How to Get the Logo You Want
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| Are you having a hard time getting the logo you want?
If you're working with a designer and looking for "just the right" logo but getting sketches that cause nothing but frustration, don't despair. I've worked with many clients on difficult projects and come reasonably close to reading their minds without having ESP. Here are some tips to help you get your logo done right: |
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