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Lesson #2: Make Creativity the Centre of Your Company
“It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas,” says Roddick. “That means open structures, so that accepted thinking can be challenged.”

Other creative creatures Related Articles

Creativity and leadership
By being creative, you can become a stronger leader. This article shows how to develop your creative side - pointing out that we can all be creative in our leadership.
Making Time for Your Creative Self
"I'm not creative." "I don't have a creative bone in my body." "As creative as you are, that's how uncreative I am." These are all real comments from real people who don't believe they're creative.
It’s a Jungle Out There
Some days you’ll encounter more difficult customers than there are animals in the jungle. See if you recognize some of these creatures.
Tips and Techniques for Finding the Right Ad Agency
Creative agencies, whether they specialize in graphic design, advertising or web, are just what you would want them to be – creative. And that includes snappy presentations that can wow you with lots of bells and whistles. But a creative presentation won’t necessarily get you the partner who is best for your project. Selecting the wrong creative partner is a waste of money and time that can turn an exciting project into an exercise in frustration. Sure, you want a firm with outstanding creative skills. But you need an agency that bases their top-notch creative work on a solid foundation of strategy, knowledge and understanding of where your organization is trying to go.

Home Based Business - Don't Get Lost in the Internet Jungle!
Home based business on the internet can be as dangerous as stumbling into the jungle unprepared. You would never dream of going into a real jungle without preparation and a competent guide. A jungle is filled with unfamiliar plants, animals and reptiles. Many of the species indigenous to a jungle are fierce, deadly creatures, and yet, the jungle lures people into its depths just as entrepreneurs are lured to find the best home based business. The Internet and its opportunities are as diverse as any jungle habitat. The Internet doesn't have live creatures lurking in the shadows, yet it can be as fierce and unforgiving as any jungle when you are uninformed and unprepared to travel though its diversity. The same applies to home based business.
Reach your Destination with a New Set of Directions
We are all creatures of habit, but how can we expect different results if we keep doing things the same way? Sometimes we need to try a different direction and all it takes is a change of perspective.
LEADERHIP: IF NOT NOW ….THEN…WHEN……????
Time is the greatest resource available to mankind .Come to think of it, when our planet earth was formed millions of years ago and thereafter for many centuries, there was no concept of time. The reason probably was that there was no need for measuring the activities performed by the creatures then in terms of the results.. The sole motive of the living creatures was just that-Living. And to do any other activity connected to survival.
Need to be more creative? Give yourself a “Whack on The Side of the Head”
Can you train yourself to be a better creative thinker? Answer: Yes! Everyone can be more creative, so says Roger von Oech, author of a great little book called “A Whack on the Side of the Head - How You Can Be More Creative”.
Clear Creative Blocks Forever
Is there such a thing as a creative block? This article teaches writers, designers, developers, and other creative entrepreneurs and professionals 10 simple and proven tips for clearing their “illusive” creative blocks forever.
Thinking In and Out of the Box
The current buzz phrase among business and creative types is, "Thinking out of the box." This means that you think in non-orthodox, non-traditional ways that lead you to new and creative conclusions. This is a powerful tool, as far as it goes, because it allows you to use your entire creative mind without limiting yourself to the way things have always been done. However, while you're thinking in the new "out of the box" way, don't forget that there are some pretty great concepts in that old box. Traditional thinking at one time was someone's creative "out of the box" thinking. Because it was successful, that thought became traditional or "in the box."

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