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Lesson #1: Take Your Market Research to the Streets
Morita might have been the Chairman of Sony Corporation, but that did not mean he stayed cooped up in his office all day long, removed from the daily action. He enjoyed tinkering with electronics as a child, and nothing had changed in the years since. Morita took a constant and keen interest in the research and development branch of his company. In fact, in the early years, there was one product that particularly caught Morita’s attention.

"Do You Have the X Factor?"
Many of us watch talent shows on TV like the X Factor and feel that, while we admire those who are talented, we are not in the same class. Well, you are. You just need to get a few things right.

Other creative engineers Related Articles

Creativity and leadership
By being creative, you can become a stronger leader. This article shows how to develop your creative side - pointing out that we can all be creative in our leadership.
Making Time for Your Creative Self
"I'm not creative." "I don't have a creative bone in my body." "As creative as you are, that's how uncreative I am." These are all real comments from real people who don't believe they're creative.
Creativity is a Powerful Way of Thinking and Being
I often hear people say, "I’m not a creative person!" In truth, as humans each of us is inherently creative by virtue of being part of Nature - the essence of creativity itself. I believe to be creative means to use what comes naturally to you with the responsibility to share that gift with the world. Uncovering your unique gift and learning how to tap into your creative energy are defining steps that allow for the release of ideas and desires that further enhance your ability to create, resulting in the potential of living a fulfilling and meaningful life. Understanding the potential of your unique creativity, and then actively and consciously creating leads to greater success in manifesting the results you want for your life. If we are all naturally creative as human beings, what holds us back?

Marketing Benefits vs. Features: Will it make me late for dinner?
Stop telling your customers about horsepower (feature) when they are concerned about missing dinner (benefit). One of the biggest marketing mistakes is to talk about features like horsepower when your customers only care about benefits like getting home for dinner. What are you marketing - Benefits or Features? Wake up and talk about what's important to your customer. Your engineers care about features like horsepower. Don't worry about hurting the feelings of your engineers. They are not your customers
Tips and Techniques for Finding the Right Ad Agency
Creative agencies, whether they specialize in graphic design, advertising or web, are just what you would want them to be – creative. And that includes snappy presentations that can wow you with lots of bells and whistles. But a creative presentation won’t necessarily get you the partner who is best for your project. Selecting the wrong creative partner is a waste of money and time that can turn an exciting project into an exercise in frustration. Sure, you want a firm with outstanding creative skills. But you need an agency that bases their top-notch creative work on a solid foundation of strategy, knowledge and understanding of where your organization is trying to go.

Need to be more creative? Give yourself a “Whack on The Side of the Head”
Can you train yourself to be a better creative thinker? Answer: Yes! Everyone can be more creative, so says Roger von Oech, author of a great little book called “A Whack on the Side of the Head - How You Can Be More Creative”.
Clear Creative Blocks Forever
Is there such a thing as a creative block? This article teaches writers, designers, developers, and other creative entrepreneurs and professionals 10 simple and proven tips for clearing their “illusive” creative blocks forever.
Green Engineering Business Idea: Potato Starch Based Polymers
As fossil fuels become scarcer, engineers will have to become more creative about finding ways to develop new polymers. One idea that entrepreneurs can take advantage of is building a business that produces polymers made from potato starches. These are already used for consumer products and may be valuable for engineering applications as well.
Engineer Yourself a Better 2011
For whatever reason, I have spent a lot of my time, particularly within the last three years, working with a lot of companies who have sales engineers - meaning that they hire people with engineering backgrounds to be salespeople. When I tell people about this fact, they give expressions of horror or sympathy, because of what they perceive as the difficulty of training engineers to be salespeople. What's funny is, I love working with engineers. Want to know why?
Thinking In and Out of the Box
The current buzz phrase among business and creative types is, "Thinking out of the box." This means that you think in non-orthodox, non-traditional ways that lead you to new and creative conclusions. This is a powerful tool, as far as it goes, because it allows you to use your entire creative mind without limiting yourself to the way things have always been done. However, while you're thinking in the new "out of the box" way, don't forget that there are some pretty great concepts in that old box. Traditional thinking at one time was someone's creative "out of the box" thinking. Because it was successful, that thought became traditional or "in the box."

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