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Book Review: Ogilvy on Advertising
David Ogilvy (the creative head of Ogilvy & Mather) describes in plain language in his classic book what it takes to create great advertising and lead an organization. He also includes lots of advertisements that work – with a description of why they were effective.

Other creative head Related Articles

Creativity and leadership
By being creative, you can become a stronger leader. This article shows how to develop your creative side - pointing out that we can all be creative in our leadership.
Is Your Communications Policy Mired In The Past?
In today's instant on, instant access environment; corporate managers have to look well beyond the normal and overused press release to reach, influence its target media and markets. This article gives you a whack in the side of the head to look at new, creative, economic ideas.
Making Time for Your Creative Self
"I'm not creative." "I don't have a creative bone in my body." "As creative as you are, that's how uncreative I am." These are all real comments from real people who don't believe they're creative.
Creativity is a Powerful Way of Thinking and Being
I often hear people say, "I’m not a creative person!" In truth, as humans each of us is inherently creative by virtue of being part of Nature - the essence of creativity itself. I believe to be creative means to use what comes naturally to you with the responsibility to share that gift with the world. Uncovering your unique gift and learning how to tap into your creative energy are defining steps that allow for the release of ideas and desires that further enhance your ability to create, resulting in the potential of living a fulfilling and meaningful life. Understanding the potential of your unique creativity, and then actively and consciously creating leads to greater success in manifesting the results you want for your life. If we are all naturally creative as human beings, what holds us back?

Tips and Techniques for Finding the Right Ad Agency
Creative agencies, whether they specialize in graphic design, advertising or web, are just what you would want them to be – creative. And that includes snappy presentations that can wow you with lots of bells and whistles. But a creative presentation won’t necessarily get you the partner who is best for your project. Selecting the wrong creative partner is a waste of money and time that can turn an exciting project into an exercise in frustration. Sure, you want a firm with outstanding creative skills. But you need an agency that bases their top-notch creative work on a solid foundation of strategy, knowledge and understanding of where your organization is trying to go.

Book Review: Ogilvy on Advertising
David Ogilvy (the creative head of Ogilvy & Mather) describes in plain language in his classic book what it takes to create great advertising and lead an organization. He also includes lots of advertisements that work – with a description of why they were effective.
Creative Marketing to do NOW!
Often times, marketing and training are the first budgets to be cut when business is slow. It's like shooting yourself in the foot...no...the head! You've got to let everyone know you're still out there - still in business - still accepting money. And your staff is your most valuable asset. You've spent dollars and time to get them acclimated to your business now teach them to improve. So this month's article is on creative marketing and next month we'll talk about creative ways to invest in training your people.

Need to be more creative? Give yourself a “Whack on The Side of the Head”
Can you train yourself to be a better creative thinker? Answer: Yes! Everyone can be more creative, so says Roger von Oech, author of a great little book called “A Whack on the Side of the Head - How You Can Be More Creative”.
Clear Creative Blocks Forever
Is there such a thing as a creative block? This article teaches writers, designers, developers, and other creative entrepreneurs and professionals 10 simple and proven tips for clearing their “illusive” creative blocks forever.
Thinking In and Out of the Box
The current buzz phrase among business and creative types is, "Thinking out of the box." This means that you think in non-orthodox, non-traditional ways that lead you to new and creative conclusions. This is a powerful tool, as far as it goes, because it allows you to use your entire creative mind without limiting yourself to the way things have always been done. However, while you're thinking in the new "out of the box" way, don't forget that there are some pretty great concepts in that old box. Traditional thinking at one time was someone's creative "out of the box" thinking. Because it was successful, that thought became traditional or "in the box."

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