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Lesson #1: Creative Brilliance is the Bridge to Success
“It takes a big idea to attract the attention of consumers and get them to buy your product,” wrote Ogilvy. “Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.” Ogilvy was an advertising executive who praised the virtues of creativity; if an ad didn’t sell, it was because it wasn’t creative. His years of experience taught him that people were not going to buy a product if the ad was boring; only interest and curiosity would entice people to buy.

Does one quick campaign = thought leadership?
There are two types of thought leadership. Don't be fooled into thinking that just because you put out one white paper or commission one piece of research that you are now a thought leader in your industry. It is a step in the right direction but it takes more than that.
Use Your Summer Vacation to Start Working at What You Love
Summertime may not be the endless carefree season it was when you were a kid, but it's still a great time to jumpstart your dream of working at what you love. Here are three ways to use your summer vacation to grow a dream...

The Cost of Creativity
Sometimes the most dangerous threat to a software project is another bright guy with another bright idea. The problem is that sometimes bright ideas cost too much to execute. Here's a look at some of the questions that should be asked whenever a new "bright idea" is proposed. Knowing what questions to ask, and how to listen to the answers, could save you a lot of money.
How to Creatively Increase Your Sales
You probably think creativity is something those artsy aesthetics types have. You may be surprised to know that creativity is a learned skill.
How to give your family a wellness makeover
In this day of cell phones, pagers, blackberry’s and emails you think it wouldn’t be hard to reach someone in your family but the truth is it is more challenging than ever… to reach them in a way that keeps you connected. So, how do you stay connected? How can you turn the abundance of quantity in to quality time? How can you give your family a ‘makeover’ in a meaningful way as if you just showed up to your favorite spa for a few hours of a meditative makeover?
Connecting With Your Intuition and Inspiration
Delicious inspiration gives color and texture to our dreams- guiding us to mysterious and delightful adventures along our path of life. Marcie Hunt Where does intuition come from? If you are spiritually based, it comes from a higher source of wisdom. Some people prefer to believe that it is their “higher self” or soul speaking to them internally. Others believe that intuition stems from the “right” side of the brain where one can easily access such qualities as intuition, inspiration, creativity and non-judgment.

Stuck for an idea?
Truly creative ideas often seem very simple - once somebody has thought of them. But how do you get a truly creative idea? Here are some ways to generate your creativity.
The Power of Creativity
Yes you are creative. Check out these ideas and discover how easy it is to add more creativity to your life.

Other creative idea Related Articles

Creativity and leadership
By being creative, you can become a stronger leader. This article shows how to develop your creative side - pointing out that we can all be creative in our leadership.
Lesson #1: Creative Brilliance is the Bridge to Success
“It takes a big idea to attract the attention of consumers and get them to buy your product,” wrote Ogilvy. “Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.” Ogilvy was an advertising executive who praised the virtues of creativity; if an ad didn’t sell, it was because it wasn’t creative. His years of experience taught him that people were not going to buy a product if the ad was boring; only interest and curiosity would entice people to buy.

Making Time for Your Creative Self
"I'm not creative." "I don't have a creative bone in my body." "As creative as you are, that's how uncreative I am." These are all real comments from real people who don't believe they're creative.
Stuck for an idea?
Truly creative ideas often seem very simple - once somebody has thought of them. But how do you get a truly creative idea? Here are some ways to generate your creativity.
Tips and Techniques for Finding the Right Ad Agency
Creative agencies, whether they specialize in graphic design, advertising or web, are just what you would want them to be – creative. And that includes snappy presentations that can wow you with lots of bells and whistles. But a creative presentation won’t necessarily get you the partner who is best for your project. Selecting the wrong creative partner is a waste of money and time that can turn an exciting project into an exercise in frustration. Sure, you want a firm with outstanding creative skills. But you need an agency that bases their top-notch creative work on a solid foundation of strategy, knowledge and understanding of where your organization is trying to go.

Another spin on Value Propositions
Quite often the inspiration for a great sales idea comes from a source way outside our industry or normal frame of reference. What follows is a story about a really creative value proposition. How can you use its message for your own business?
Need to be more creative? Give yourself a “Whack on The Side of the Head”
Can you train yourself to be a better creative thinker? Answer: Yes! Everyone can be more creative, so says Roger von Oech, author of a great little book called “A Whack on the Side of the Head - How You Can Be More Creative”.
Clear Creative Blocks Forever
Is there such a thing as a creative block? This article teaches writers, designers, developers, and other creative entrepreneurs and professionals 10 simple and proven tips for clearing their “illusive” creative blocks forever.
Thinking In and Out of the Box
The current buzz phrase among business and creative types is, "Thinking out of the box." This means that you think in non-orthodox, non-traditional ways that lead you to new and creative conclusions. This is a powerful tool, as far as it goes, because it allows you to use your entire creative mind without limiting yourself to the way things have always been done. However, while you're thinking in the new "out of the box" way, don't forget that there are some pretty great concepts in that old box. Traditional thinking at one time was someone's creative "out of the box" thinking. Because it was successful, that thought became traditional or "in the box."

Enlightenment - Your 7 Days Program to Positive Thinking
I'm sure you have a bright idea hidden somewhere in the back of your mind that you just can't wait to test out. Of course you're not the only one with the bright idea. So what motivates you to churn those creative, or even inspiring juices to its utmost flavor?
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