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Creativity and leadership
By being creative, you can become a stronger leader. This article shows how to develop your creative side - pointing out that we can all be creative in our leadership.
Making Time for Your Creative Self
"I'm not creative." "I don't have a creative bone in my body." "As creative as you are, that's how uncreative I am." These are all real comments from real people who don't believe they're creative.
If You Don't Know, Ask...Then Ask Again
First impressions...how quickly do you make them, hold onto them and judge everything by them? Making a judgment based on first impressions won't serve you. Paying attention to how and why you make those judgments will. Should you judge a book by its cover?
Tips and Techniques for Finding the Right Ad Agency
Creative agencies, whether they specialize in graphic design, advertising or web, are just what you would want them to be – creative. And that includes snappy presentations that can wow you with lots of bells and whistles. But a creative presentation won’t necessarily get you the partner who is best for your project. Selecting the wrong creative partner is a waste of money and time that can turn an exciting project into an exercise in frustration. Sure, you want a firm with outstanding creative skills. But you need an agency that bases their top-notch creative work on a solid foundation of strategy, knowledge and understanding of where your organization is trying to go.

First Impressions
Picking up from my recent posting We'll meet again... I thought it would be worth looking at how First Impressions can impact our opinions of other people and their opinions of us. In turn first impressions can affect the desire to work together or not. Have you ever regretted a time when you didn’t make a favourable first impression? Did you wish you could have your time over again to make a more positive impression? I am sure you are not alone. We can all think of a time when we messed up. As the old saying goes: ‘You don’t get a second chance to make a good first impression’.
The Sad State of Customer Service or How to lose customers!
With an economy limping along and businesses struggling to survive, what happens when things start to change for the better? Has your organization cut to the bone? Can current staff make the time to handle new customers? Will they be too stressed out and time constrained that first impressions are bad impressions? Before we can recover, we have to learn how to do better, not just more, with less. This article highlights the real problems that lie ahead...
Need to be more creative? Give yourself a “Whack on The Side of the Head”
Can you train yourself to be a better creative thinker? Answer: Yes! Everyone can be more creative, so says Roger von Oech, author of a great little book called “A Whack on the Side of the Head - How You Can Be More Creative”.
You Never Get a Second Chance to Make a First Meeting
What's true for impressions is true for meetings! If you're a super busy professional, you're keenly aware of 1st impressions when you're meeting with someone new. You know that it is important to come off as clear, energetic, strong, confident, and really put your best foot forward.
Digital Marketing For Retail - Leveraging Couponing and Sampling
To maximize profits during off-seasons, retail business owners must make creative marketing campaigns that utilize various types of strategies. Two of those methods are product sampling and coupons. By implementing these two marketing methods, business owners create major lasting impressions on customers subconsciously.

There is no such thing as a home page
As children we are taught to see beyond first impressions and give everyone a chance. The old “don’t judge a book by its cover” still plays in my ears as I enter a less than pristine restaurant or a new acquaintance’s messy home. Still, in everyday life and especially in business, first impressions mean everything. From the polish of your shoes to the make of your phone, we are constantly being judged by our peers based on outward appearances; and a professional website is no exception. In an online world your website is more than just your storefront, it’s your brand identity.

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