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Thought Leadership – 10-cents on the Dollar, Try Public Relations
Times are tough and likely to get tougher for creative marketers who toil for major brands. As leading advertisers continue to adjust (read slash) their budgets in the face of client cutbacks (though marketing gurus urge maintaining or increased spending in recessions) creative vendors of all stripes will face pass-along cutbacks, unless... they can make themselves indispensable.

Other creative marketers Related Articles

Creativity and leadership
By being creative, you can become a stronger leader. This article shows how to develop your creative side - pointing out that we can all be creative in our leadership.
Making Time for Your Creative Self
"I'm not creative." "I don't have a creative bone in my body." "As creative as you are, that's how uncreative I am." These are all real comments from real people who don't believe they're creative.
Thought Leadership – 10-cents on the Dollar, Try Public Relations
Times are tough and likely to get tougher for creative marketers who toil for major brands. As leading advertisers continue to adjust (read slash) their budgets in the face of client cutbacks (though marketing gurus urge maintaining or increased spending in recessions) creative vendors of all stripes will face pass-along cutbacks, unless... they can make themselves indispensable.
Tips and Techniques for Finding the Right Ad Agency
Creative agencies, whether they specialize in graphic design, advertising or web, are just what you would want them to be – creative. And that includes snappy presentations that can wow you with lots of bells and whistles. But a creative presentation won’t necessarily get you the partner who is best for your project. Selecting the wrong creative partner is a waste of money and time that can turn an exciting project into an exercise in frustration. Sure, you want a firm with outstanding creative skills. But you need an agency that bases their top-notch creative work on a solid foundation of strategy, knowledge and understanding of where your organization is trying to go.

Need to be more creative? Give yourself a “Whack on The Side of the Head”
Can you train yourself to be a better creative thinker? Answer: Yes! Everyone can be more creative, so says Roger von Oech, author of a great little book called “A Whack on the Side of the Head - How You Can Be More Creative”.
Clear Creative Blocks Forever
Is there such a thing as a creative block? This article teaches writers, designers, developers, and other creative entrepreneurs and professionals 10 simple and proven tips for clearing their “illusive” creative blocks forever.
Yes, Craigslist is Pretty Amazing, But You Might Not Know the Whole Story
Craigslist is likely one of the most useful sites on the Internet. The website lends itself to be used by creative Internet marketers and entrepreneurs. Part of why Craigslist has experienced such fast growth is that it allows anyone to market his or her goods and services at little or no cost.

Thinking In and Out of the Box
The current buzz phrase among business and creative types is, "Thinking out of the box." This means that you think in non-orthodox, non-traditional ways that lead you to new and creative conclusions. This is a powerful tool, as far as it goes, because it allows you to use your entire creative mind without limiting yourself to the way things have always been done. However, while you're thinking in the new "out of the box" way, don't forget that there are some pretty great concepts in that old box. Traditional thinking at one time was someone's creative "out of the box" thinking. Because it was successful, that thought became traditional or "in the box."

Developing Agency Solutions to Increasingly Complex Marketing Requirements
It was not that long ago that for marketers the right agency solutions were very simple. For most mainstream marketers and advertisers this was a case of appointing a “full service” agency who could handle all aspects of the advertising mix – media and creative above the line and all other services below the line.
Stuck In A Rut? SEO Copywriters Share 5 Newsletter Topics
The most successful marketers in history will tell you that your greatest asset is your mailing list! If you're having trouble coming up with fresh and interesting topics, here are a few concepts to spark some creative ideas.
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