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Want an Effective PR Campaign? Write the Book
The “book” is the key to establishing a lasting leadership position that delivers significant benefits, from frequent media interview requests, oftentimes paid speaking invitations, etc
Thought Leadership – 10-cents on the Dollar, Try Public Relations
Times are tough and likely to get tougher for creative marketers who toil for major brands. As leading advertisers continue to adjust (read slash) their budgets in the face of client cutbacks (though marketing gurus urge maintaining or increased spending in recessions) creative vendors of all stripes will face pass-along cutbacks, unless... they can make themselves indispensable.

Other creative marketing services Related Articles

Creativity and leadership
By being creative, you can become a stronger leader. This article shows how to develop your creative side - pointing out that we can all be creative in our leadership.
“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

Making Time for Your Creative Self
"I'm not creative." "I don't have a creative bone in my body." "As creative as you are, that's how uncreative I am." These are all real comments from real people who don't believe they're creative.
Small Biz Marketing Essentials
The long and the short of it, is marketing does take money and it is the cornerstone of your businesses success however, all is not lost there are some low cost and no cost creative ways to get the word out about your products and services. While these ideas will not break your budget however; they will require you to trade your time for marketing your business. The following marketing strategies are fantastic, cost effective and essential for the small business just starting out.
Tips and Techniques for Finding the Right Ad Agency
Creative agencies, whether they specialize in graphic design, advertising or web, are just what you would want them to be – creative. And that includes snappy presentations that can wow you with lots of bells and whistles. But a creative presentation won’t necessarily get you the partner who is best for your project. Selecting the wrong creative partner is a waste of money and time that can turn an exciting project into an exercise in frustration. Sure, you want a firm with outstanding creative skills. But you need an agency that bases their top-notch creative work on a solid foundation of strategy, knowledge and understanding of where your organization is trying to go.

Smart Women Love To Party
This article is about women becoming creative in their marketing strategies to build their business. Women are natural connectors and relationship marketing such as networking and hosting parties, gatherings come very easily to them. The “old-school” way of cold-calling and solicitation for business is not nearly as effective anymore. This article offers some creative ways to think about marketing your service or business.

How to be more creative in business
As I am in marketing, being creative every single day is very important. In firm's success depends on it. Here are my top 5 ways for staying creative and coming up with innovative ideas on a daily basis...
Need to be more creative? Give yourself a “Whack on The Side of the Head”
Can you train yourself to be a better creative thinker? Answer: Yes! Everyone can be more creative, so says Roger von Oech, author of a great little book called “A Whack on the Side of the Head - How You Can Be More Creative”.
Marketing Losing its Mojo? Not So Fast
Marketing analytics, market research, and innovative marketing tools (when used properly) can not only help an organization achieve its marketing and organizational objectives, but it can also help the marketer or CMO be more creative in his/her marketing efforts. When used properly, marketing creativity does not need to suffer from a CMO's focus on analytics and innovative tools (i.e. social media). Rather, the marketing analytics and tools will empower the CMO to be both more creative and more successful at achieving both marketing and organizational objectives.
Top 5 Ways to Get the Most Bang for Your Fulfillment Buck
Let's face it, as creative marketers, fulfillment services are often the least important element of our marketing plans, and frequently not even a part of our budgets. After all, we think, how hard (or expensive) can it be to put a few packets together, or assemble a few thousand sales kits? I mean, it's not rocket science, for goodness sake! So why does the cost add up so fast?
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