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Thought Leadership interview with Gary Bertwistle
Gary Bertwistle is one of Australia's foremost thought leaders on creativity. In 2001 Gary designed and built The Ideas Vault, Australia's first ever dedicated creative space, designed specifically for the generation of better ideas. In early 2007 Gary self-published his first book entitled 'The Keys to Creativity'. Gary's second book 'Who Stole my Mojo?', was released in June 2008. In June 2009, 'What Made You Think of That?' was published and Gary's latest book, 'The Vibe', has just been published. I interviewed him about his views on thought leadership. It is long but only because he has some great insights to share and has been abundant with his advice in this regard. This is what he had to say:

Smart Women Understand “WIIFM?”
This article gives some insight and tips on how to create a marketing message that clearly and easily lets someone know what benefit your product or service has to offer. People purchase benefits—period. It’s important that we make sure the benefits stand out in our marketing so that people can quickly determine if they need or want what we have to offer.

Other creative space Related Articles

Creativity and leadership
By being creative, you can become a stronger leader. This article shows how to develop your creative side - pointing out that we can all be creative in our leadership.
Spring Cleaning - A Great Time to Dig Out
How often have you moved into a larger house that had lots of extra space, only to find that within a few short years the house was too small to hold all your "stuff" and you felt a need to move to a larger space again? For most of us, it's not a matter of too little space, but rather too much stuff!

Making Time for Your Creative Self
"I'm not creative." "I don't have a creative bone in my body." "As creative as you are, that's how uncreative I am." These are all real comments from real people who don't believe they're creative.
Tips and Techniques for Finding the Right Ad Agency
Creative agencies, whether they specialize in graphic design, advertising or web, are just what you would want them to be – creative. And that includes snappy presentations that can wow you with lots of bells and whistles. But a creative presentation won’t necessarily get you the partner who is best for your project. Selecting the wrong creative partner is a waste of money and time that can turn an exciting project into an exercise in frustration. Sure, you want a firm with outstanding creative skills. But you need an agency that bases their top-notch creative work on a solid foundation of strategy, knowledge and understanding of where your organization is trying to go.

Spontaneity
Adults with ADHD believe that they like to be spontaneous and creative. That is why habits are hard for them. However, I have found that when day-to-day tasks become habits, adults with ADHD thrive and there is more mental space and time to be creative.
Need to be more creative? Give yourself a “Whack on The Side of the Head”
Can you train yourself to be a better creative thinker? Answer: Yes! Everyone can be more creative, so says Roger von Oech, author of a great little book called “A Whack on the Side of the Head - How You Can Be More Creative”.
Clear Creative Blocks Forever
Is there such a thing as a creative block? This article teaches writers, designers, developers, and other creative entrepreneurs and professionals 10 simple and proven tips for clearing their “illusive” creative blocks forever.
The Beginning of a Second Space Age
Since recent federal budget proposals will cut out a new lunar program, space transportation activities will be shifting to commercial companies, suggests former rocket engineer Mike Farrell with aspenIbiz. Read this short post to obtain some background about powerful efforts underway to commercialize satellite production, rocket launches, and space technology that could make you a Space Age Millionaire.

Legal Marketing: White space can be your best friend
Well placed white space helps readers know what to read first, allows them to rest from time to time, and even gives your materials a touch of elegance. Think about the most memorable ads and collateral materials you’ve seen over the years. Most people generally mention ads produced by companies like Apple and Volkswagen. You know what sets them apart, other than creative headlines? Their generous and intelligent use of white space.

Why Color Matters in Selecting Art
Color lives, just like the art. Color has meaning, just like the art. Color can rule a room or a space, just like art. That makes your color selections important. Should you avoid buying a painting, because the color does not go in the space where you would like to place it? There are ways to make it comfortable in a space, just like there are ways for a person to wear a favorite color that does not look so well with their skin color.
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