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How to create Word Of Mouth Advertising
It’s the best advertising and cost nothing.

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Six levels of competitive readiness: How to get ready for the ambush...
To succeed today you need more than the right product or service. As soon as the market catches on, someone else will find a way to provide a similar product or service. To stay a step ahead of this competition you must already have a plan to move your product or service up a hierarchy of competitive levels. Once you have provided the need at one level, you have to be prepared to provide the need at the next level. This is product readiness for the competitive ambush ahead. This is how to stay ahead of the competition with what Theodore Levitt once described as the generic product, the expected product, the augmented product, and the potential product.
5. Penetration Selling -- Penetrating the Barriers to Understanding
In Penetration Selling, we therefore recognize that the key barriers which need to be penetrated during the presentation are: • Anything that might block the prospect from achieving a full understanding of the product, and even more importantly, • Anything that might block the prospect from gaining a good understanding of how the product will more than adequately satisfy his key needs and wants for owning that product. For a prospect to develop sufficient interest in and desire for acquiring a product, he needs to not only become familiar with the features of that product, but he needs to additionally become convinced that the benefits which that product offers him will more than satisfy his specific purposes for acquiring that product. For example...

To Get Promoted Try Promoting Yourself: Selling You Ideas, Your Vision and Yourself
If you're not getting where you want to in your company, maybe you need to become incredibly credible. And promotable.
When you hear, "Your Price Is Too High!!
When your customer tells you your price is too high—You have made the sale. That’s right. They are telling you • The product you are selling satisfies all their needs • he product solves their problems • They love your product/service • They want your product/service Now all you have to do is show them your product is worth more to them than their money. All you have to do is turn the feature Price into a BENEFITT.
It’s Not that Internet Marketing Doesn’t Work; It’s that Your Systems Don't!
Interestingly, credible Internet marketers often offer solutions for the very same problems as the quick fix sellers and yet, how they do it is very, very different.
The Brand Story Web Marketing Process
If websites have one overarching goal it is to create confidence in whatever the website is promoting and who's promoting it. It doesn't matter if it's a product, a service, a sales campaign, or an idea, if the presentation is not minimally credible or optimally motivational, then it fails as a means of marketing communication.
You are nothing without Credibility as an Internet Marketer
Who do you listen to and believe? How does somebody earn your respect and trust? At what stage will you find them so credible that you will take their advice?
How Do You Increase the Conversion Rates of Your E-commerce Business?
While browsing your e-commerce website, visitors are looking for credible information that convinces them about the benefits and value of purchasing your product or service. By proactively offering the right information in the right manner, you can see positive change in the conversion rates.
Are You a Credible Leader?
Credibility is important in any leadership position. If a leader desires followers to willfully work with passion to reach an established vision, then he or she must be trusted. Credible leaders have followers that share the organization’s values and work hard to achieve them. When a person’s leadership is not credible, followers are less likely to be team players and will be disloyal to the organization.
Logo Design & Your Favicon: Spotlight Your Brand Online
By now, you’re probably familiar with the term “sticky website.” The phrase refers to a site that compels visitors to “stick around.” In order to entice visitors to stick around, however, your site must first project the image that you are a credible (i.e., large) company. If potential customers don’t have this comfort factor, they are likely to bounce before they even see what you offer. There are many aspects to developing a credible, “sticky” website, but one easy and valuable way is to create a “favicon.”
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