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Who's Your VP of Reputation?
Reputation is the new profit center for the 21st century. Think about it. In an age of corporate scandals, suspicious customers, and budgets with very little breathing room, there is simply no substitute for being a reputable company. But no matter how many times you say you're an honest, trustworthy, customer-centered company, the proof is in the proverbial pudding.

Other credible reputation Related Articles

More Public Relations Advice from the PR Doctor
The reputation of a company or organization is an intangible asset, but it is an extremely important and valuable asset. Some people believe and have written that a good reputation is an organization's most priceless asset. Unfortunately businesses face inevitable crisis situations with the potential to seriously damage a good reputation. One may ask what can be done to establish a good reputation, keep that good reputation and when hit by a crisis, repair a damaged reputation? Is there a prescription out there that provides some solid advice on this subject? Well, the “PR Doctor” researched the subject and was referred to a book entitled “The 18 Immutable Laws of Corporate Reputation. Creating, Protecting and Repairing Your Most Valuable Asset,” and authored by Ronald J. Alsop.
JetBlue Valentine’s Day crisis—The case for Chief Reputation Officer (CRO).
A good organization reputation is invaluable. CEO’s spare no expense in their efforts to restore their company reputation when threatened or damaged in a crisis. This article examines JetBlue’s response strategies in the 2007 Valentine’s Day jetliners’ grounding crisis on New York’s JFK’s frozen airport runway. It makes the case for chief reputation officer. Reputation is simply too important to be left to chance.
How To Create A Reputation for Honesty as a Leader-Part 2
It is possible to have a well deserved reputation for honesty-the most important reputation a leader can have, simply by modeling a few behaviors.

how To Create A Reputation for Honesty as a Leader-Part 3
Modeling a few simple behaviors can help you create and keep a deserved reputation for honesty-the most important reputation a leader can have.

Online business: Build a reputation
When someone is making a decision to do business with you, they want to know about your reputation. A well built reputation will inspire confidence in you. Your service or your product is part of your reputation. Standing behind your product or service helps build a reputation for your online business. Since many online businesses depend entirely on the internet for marketing purposes, your reputation matters.
Are You Building Your Personal Brand?
The term personal branding is relatively young, but the concept is nothing new. Before the advent of the social web and its many opportunities for personal branding we just called it our “reputation.” If you’re old enough to remember building your career before the Internet became social, our reputation followed us from job to job. We used personal referrals through the relationships we built to maintain our reputation. Our reputation was built by our achievements and the relationships we built throughout our career. Those relationships included our peers, bosses, subordinates, customers, trade association colleagues and people in our community.

Rising Above the SEO Reputation
The search engine industry has a pitiful reputation which is being reinforced on a daily basis by the media and word of mouth. So where did this nasty reputation come from and why has it been allowed to propogate?
Are You a Credible Leader?
Credibility is important in any leadership position. If a leader desires followers to willfully work with passion to reach an established vision, then he or she must be trusted. Credible leaders have followers that share the organization’s values and work hard to achieve them. When a person’s leadership is not credible, followers are less likely to be team players and will be disloyal to the organization.
Your Reputation: A Dozen Ways to Protect It
Preserving our reputation ought to be a top priority for all professionals. We unwittingly do things on occasion that damage our precious reputation. The rules for enhancing reputation are all common sense, unfortunately they are not always common practice. I have developed a dozen things to remember about preserving your reputation, and I would be delighted to have suggestions of things to add to the list. What would you add? 1. Follow the Golden Rule 2. Be positive 3. Do more than your fair share 4. Admit mistakes 5. Be kind 6. Listen more than you talk 7. Be humble 8. Be reliable 9. Read Body language 10. Offer and ask for assistance 11. Operate from a sense of values 12. Keep your ear to the ground.

Logo Design & Your Favicon: Spotlight Your Brand Online
By now, you’re probably familiar with the term “sticky website.” The phrase refers to a site that compels visitors to “stick around.” In order to entice visitors to stick around, however, your site must first project the image that you are a credible (i.e., large) company. If potential customers don’t have this comfort factor, they are likely to bounce before they even see what you offer. There are many aspects to developing a credible, “sticky” website, but one easy and valuable way is to create a “favicon.”
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