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Teacher and Student
I’ve been blessed in my martial arts career to study with some fabulous instructors. One of the teachers I most admire likes to say, "Everyone wants to be a Jedi Knight in two weeks; It takes longer than two weeks!" Apply this to lesson to business...

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The Law of Focus – Own a Word in the Customer's Mind
The key activity is to burn your way into the mind of customer by narrowing focus into single word or concept, explains Mike Farrell with aspenIbiz. FedEx put overnight delivery into minds of customer; Crest (prevents) cavities; Domino’s delivers (pizza). Read this post to learn how to develop focus and the key word or concept to burn into the mind of your customer or prospect.
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