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crisis communications Tagged Articles



How to Slow or Stop Negative News
What happens when you discover negative news is leaking out about you or your company? Do you ignore it? Confront it? Hope it goes away? The beginning of a news cycle can be the most crucial point for how a news story will be placed, which is why you need to always be in front of the story.

Image is Everything
Image is everything. It’s not what you say, but you do that is remembered by others, yet surprisingly few people seem to remember this, especially when they are in the middle of a crisis situation.

Losing the Battle Winning the PR War
Sometimes in crisis communications you need to lose the smaller customer battle to win the greater public relations war. It's a strategy practiced by war Generals, which suggests if the act can protect lives, it can also probably protect your image.
Selling Your Story Idea
Everyone knows the best salesman is the person who believes soundly in his product. This is why you must be absolutely convinced that your story idea is newsworthy before you pitch any journalist. Here are a few tips to help you bring focus to your idea so it sounds more news worthy.
The Rules of Gift Giving
What are the rules when it comes to giving products or samples to the media? Does it work in your interest to provide a free sample of your product to a reporter or would you be better off by just sending out a news release? There might be a better way to get the media's attention, and it is something money can't buy.
Unconventional vs. Conventional Pitches
One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success with your story pitches by targeting the proper news medium and reporter through unconventional ways.
When to Pitch Reporters & Producers
When is the best time to pitch reporters or producers? Should you pitch your story idea in the morning, afternoon, or after the reporter files his story? There are better times to pitch your story idea which can be the difference between a successful or failed PR strategy.
Why Credibility Matters
Pitching the media is more than just pitching a story idea. It is about pitching the entire package, and that means pitching yourself. If you are trying to get yourself on the news or in the newspapers, you need to establish why you are qualified to speak on the topic. Here are a few ways to establish your credibility before pitching the media.
Why You Should Never Lie to the Media
What happens when you try to cover-up a lie? If you are talking to a reporter who makes a living by uncovering information, you will probably get caught, which is why you should always think twice before trying to lie your way out of a crisis situation.
Writing an Effective News Release
Newspaper and television reporters should not be approached the same way when it comes to press releases. The two mediums face different time constraints and deadlines with their stories, which will dictate how long or short you should make your pitch.

The Real Crisis With Crisis PR
When a crisis hits, who do you call? Your lawyer of course. But in this image conscious world in which we live, you also need to get on the phone to your PR/crisis manager. Not all PR people are experts in crisis communications, so it is important that you have someone who is experienced in dealing with highly sensitive, high pressure situations; someone who knows how to handle the media, gauge public opinion, has an understanding of legal terminology and most of all, has experience in damage control.

Crisis Management - The Essentials
Protecting your reputation - your most valuable business asset - during a crisis is a major concern. But how do you go about it?

How to Ungoogle Yourself
Everyone likes to secretly Google himself, but what happens when Google turns up results you don't like? How do you get your name removed from the search engines when the material is damaging?
Crisis Communications Case Study
On February 14th, 2007– Valentines Day of all days- a snowstorm blanketed much of the Northeast. Several major airlines, Continental, United, Delta, US Airways and Jetblue, were all forced to ground their flights. But for more than a week, the national and local media focused on just one airline: JetBlue. What did this airline do wrong that placed it in the national spotlight? A case study on how your company can avoid this fate.
Crisis Communications in a Transparent World
We live in a world of transparency. High profile individuals and corporations can expect their every move to be recorded some place on the internet for all to read and view. And, the internet never forgets and certainly is not very forgiving. How do those in the public eye deal with a world of continual documentation, especially when the internet is the ultimate free-for-all?
Could it be the work of the Hamburgler: McDonald's Confronts an Online Hoax
McDonald's was the subject of a social media hoax, involving the photo that claimed the fast-food giant, which has developed a strong track record on diversity, as charging African-American customers an additional $1.50 per transaction to cover additional insurance costs due to increased risk of crime. The photo was false, and McDonald's refuted it. But did it do enough to confront the problem?

Successfully handling crisis communications
When it comes to crisis communications, I’ve handled media enquiries covering pretty much everything including faulty car parts, congestion charging and noisy neighbours, so I’ve learnt a trick or two about resolving the situation and keeping the media disruption to a minimum.

A Series of Strategic PR Tips and Prescriptions, Part 3 From The PR Doctor
How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the third and final 10 strategic PR tips in the 3-part series.
Top 3 Goals for Communicators
Like with many jobs, as a communicator you have to consistently work on your skills to be ready to perform at any time. Looking ahead to the future I see three things that every communicator should do in order to be successful.
Non-apologies and Non-answers Don't Help Non-profits
Lessons learned from the Susan G. Komen for the Cure Foundation.
Nine Lessons from Netflix and the 'Half Apology"
Based on Neflix

Other crisis communications Related Articles

Crisis Communications Planning or What To Do Before During Or After It Hits The Fan
Do you have a crisis management or crisis communications plan for your business or organization? Do you believe your business or organization is too small to need a crisis communications plan? Or do you believe that crises only happen to others? If you are like the majority of businesses and organizations today, especially small to medium sized ones, you answered NO to the first question and probably YES to the second question. And I hope you answered NO to the third question. Well, I cannot emphasize too strongly that no matter how big or small you are, every organization should have a crisis management and crisis communications plan. So what should you do? The answer: develop a crisis management plan in 2 parts.

Golden Rules for Crisis Management
All too often people don't think about what to do in the event of a crisis until it's too late. Then it becomes a patch up exercise at best. We’re constantly encouraging our clients to put a crisis management plan in place … just in case. A variety of issues need to be considered and it’s far better to do so in anticipation rather than during a crisis.
Reputation Preservation in a Crisis
Every company and organization should have a crisis communications plan in place. The risk of not having one is just too great, for you never know when or how a crisis will strike. And every crisis has the potential to put your reputation at risk. Here are some tips on how to create a plan.
Preparing for Damage Control
Are you prepared for a business crisis? Would you know what a crisis was? How you react to a crisis and whether details get in to the media or not depends on how you handle it. A crisis can be anything from an accident, theft or computer glitch to an industrial spill, death of a director, discrimination or harassment suit....or worse. There are some simple steps you can take to protect the good name and image of your business - it's not rocket science, it's good sense. A crisis communication plan is essential for any sized business - it's not expensive, it's priceless!
The Fundamentals of Crisis Communications
Crisis communications at its most basic level consists of three elements: crisis planning, crisis response and crisis recovery. This article explores each of these categories and provides helpful tips for how to get started.
Crisis intensifiers: From Mild to Radioactive why crisis sometimes gets out of hand.
Crisis intensifiers not only have the ability to worsen a crisis situation, they can blunt the effectiveness of any crisis management strategies. When crisis strikes, quick response may mitigate its effects. Ide III & Yarn (2003), suggest the almost insatiable appetite of the news media for sensationalism, and its ability to share such information widely and instantaneously, can quickly turn a mere rumor or speculation into a full blown crisis potentially damaging reputation and undermining legitimacy to exist.

Coping with a Marketing Crisis: When to Throw Strategy out the Window
Everyone has heard the phrase, “It takes a village to raise a child.” Well, in the brand communications world, we say, “It takes a crisis to create a marketing plan.”

Improve Your Communications by Taming those 800-Pound Elephants
With time demands, constant interruptions and continually conflicting priorities, business communications is challenging enough. And when you have an issue or a personality involved that you cannot directly speak to, but can only tiptoe around the "elephant in the room", any attempt at communications may only get you more off track and cause more harm than good. With a few communications tips you can learn how to tame those 800 pound elephants and create more effective communications that improve your work relationships and help you get the job done.
The Real Crisis With Crisis PR
When a crisis hits, who do you call? Your lawyer of course. But in this image conscious world in which we live, you also need to get on the phone to your PR/crisis manager. Not all PR people are experts in crisis communications, so it is important that you have someone who is experienced in dealing with highly sensitive, high pressure situations; someone who knows how to handle the media, gauge public opinion, has an understanding of legal terminology and most of all, has experience in damage control.

THE NEW CONSUMER’S COURT : CREATIVE COMMUNICATION IN THE 21ST CENTURY :
For many companies, managing a communication crisis is to have good communication. However, we must not confuse crisis management and crisis communication. A crisis is not similarly managed like communication as the communication does not manage a business. However, communication is certainly the best way to deal with a crisis.

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