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Tough Times Demand Tighter Retail Security
Every retailer has a unique set of security challenges and, in the retail world, your security challenges never end. More retailers are realizing that using perimeter and anti-virus technologies alone are not enough. As someone once said, it's like locking your doors but leaving your windows open. Now retailers must take a lot more security measures. Here are some vital strategies retailers need to take for preventative measures against retail loss...

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Making it Easy for Customers to Say "Yes". How to Make Cross-Selling Work.
“Would you like fries with that?” Some say those are the six most profitable words in business. And cross-selling can indeed ramp up the profitability of your sales. Yet at the same time, clumsy cross-selling attempts can turn-off customers in no-time and leave a sour taste that damages customer retention. This article explores the circumstances in which cross-selling can effective - and how to make it work.
Reference Checks; are they reliable?
There is a big time investment in the recruiting process. The ‘up front’ work does pay dividends - “Hire hard; manage easy” is, I believe, the expression. It works. Many clients ask us to check references when they find a good candidate and we always, but gently, remind them that these references are provided by the candidate and are not, therefore, likely to produce anything remotely negative. Organizations would be better to pay the money to a professional organization
Overcoming the Classic Home Staging Catch 22 Clients or References which comes first
New home stagers always face this dilemma; if you can't get clients without references and a home staging portfolio, how do you get references and photos for a portfolio? The Staging Diva® explains how to work around this classic 'Catch-22'.

Why Cross-linking Your Website is a Great Idea
The term “cross-link” may sound like a foreign language to you, but it is a great website content enhancer. In this article, you will learn exactly what cross-linking is and how to use to help you and search engines better understand your website.
Reference Requests for Salespeople
For the first time in months, I was recently asked for references. No problem! But it got me thinking about who asks for references, why they ask for references and when they ask for references...and what salespeople do when they're asked for references, and whether those references lead to closed business. As I thought this through, quite surprisingly, my three largest personal clients - all multi-billion dollar corporations, never asked. Three medium sized companies - over $100 million - never asked. I am personally working with only a handful of smaller companies and only one of them asked. Those insights tie directly to why people ask for references:
Sales Success: Do You Want Fries With That?
When you order a burger and the salesperson asks “Would you like fries with that,” you’ve experienced a marketing tactic called cross-selling. This strategy encourages customers to purchase additional products and services that are related to the item they are already buying. Cross-selling doesn’t just work with fast food; it’s also a highly effective technique for any type of sales. Here are a few ideas to help you achieve cross-selling success:

Fake Job Reference Services
You may have heard about new web-based services that are offering fake work histories and references for job seekers. In tough economic times, some unemployed job seekers are taking desperate measures to make up for a spotty work history or poor references. As an employer, this means it's more important than ever that you conduct due diligence on potential employees before you hire them.

Expanding Your Business in a Recession: Cross Marketing
Networking is smart marketing in a recession because it is largely free. Cross Marketing tactics are particularly important, as synergies are exploited when we cross market. By multiplying Networking with Cross Marketing, we can develop marketing strategies that not only expand our business through a recession, but beyond.

Small Business Marketing: 8 Cross-Selling Tips to Increase Your Sales
When it comes to small business marketing, cross-selling is a great technique to increase sales and improve the bottom line. I often work with my coaching clients to create cross-selling programs for their small businesses.
Going North when the Economy is still South!
Find complementary services and products and share marketing and promotional expenses - doubling your value and cross promoting each other’s products and services. Don't forget to work together with your social media in cross promotion efforts to reach new customers.

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