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Small Business Marketing: 8 Cross-Selling Tips to Increase Your Sales
When it comes to small business marketing, cross-selling is a great technique to increase sales and improve the bottom line. I often work with my coaching clients to create cross-selling programs for their small businesses.
Professional Firms feeling the sales pinch
Professional Services Firms are struggling when it comes to keeping and finding business. This on top of the fact that many have to come to grips with the fact they need to sell. The market has definitely changed. You cannot sit there aggressively waiting for the phone to ring anymore. In speaking with one partner from a well respected law firm, he vented his frustration at the lack of action being taken in his firm by partners and their teams in terms of driving the push to find new business in current and new accounts. He stated that some teams were just sitting around with no work to do and no one knows what to do about it.
What Is A Quality Sales Organization?
Are you interested in extracting the optimal results from your sales organization? Then focus on building an organization that has a healthy, high performance culture. A high quality organization will ultimately morph into a world class sales machine.
Add Up-selling and Cross-selling to Your Sale Cycle
If you´ve been probing, listening and solving problems for your customer throughout your sales call, the next step - upselling and cross-selling should come naturally. The idea is actually to resell your customer, not only to increase sales, but also to ensure that your customer has no reason to turn to your competition. Your objective is to become your customer´s sole supplier of your product line. Don´t be reluctant about this phase of the sales cycle. Your customer has already invested time with you, and has decided to buy your product or service. That an upselling/cross-selling message will fall on receptive ears.
Home Business Expert: Inbound Marketing v Outbound Marketing
Every business needs to market itself no matter how big or small it is.
You Call it Sales I Call it Service Lets Call the Whole Thing Off
The author dispells the notion that sales and service are separate functions, making the case that good service is all about growing the customer-company relationship by recognizing needs and meeting them. And in most instances, "growing" is a euphemism for "spending more," so selling really does become a service to the customer.
Moving up the Value Chain
As consultants, our rewards and reputations are rooted in the value we bring. But value is always a perception; like beauty it exists in the eye of the beholder.

Making it Easy for Customers to Say "Yes". How to Make Cross-Selling Work.
“Would you like fries with that?” Some say those are the six most profitable words in business. And cross-selling can indeed ramp up the profitability of your sales. Yet at the same time, clumsy cross-selling attempts can turn-off customers in no-time and leave a sour taste that damages customer retention. This article explores the circumstances in which cross-selling can effective - and how to make it work.
Cross Selling Through Product Promotions
Cross selling is a method of improving sales figures at very little extra cost.

Other cross selling Related Articles

Up-Selling - Do you want Fries with that Burger?
Up-selling your services is a great way to increase business. This article explains the up-selling process. It compares up-selling with cross-selling and explains how and when to use both.
Add Up-selling and Cross-selling to Your Sale Cycle
If you´ve been probing, listening and solving problems for your customer throughout your sales call, the next step - upselling and cross-selling should come naturally. The idea is actually to resell your customer, not only to increase sales, but also to ensure that your customer has no reason to turn to your competition. Your objective is to become your customer´s sole supplier of your product line. Don´t be reluctant about this phase of the sales cycle. Your customer has already invested time with you, and has decided to buy your product or service. That an upselling/cross-selling message will fall on receptive ears.
Cross Selling Through Product Promotions
Cross selling is a method of improving sales figures at very little extra cost.
Making it Easy for Customers to Say "Yes". How to Make Cross-Selling Work.
“Would you like fries with that?” Some say those are the six most profitable words in business. And cross-selling can indeed ramp up the profitability of your sales. Yet at the same time, clumsy cross-selling attempts can turn-off customers in no-time and leave a sour taste that damages customer retention. This article explores the circumstances in which cross-selling can effective - and how to make it work.
Forming a Successful Sales Team
Perhaps the greatest change in organizations today is the shift from independence to interdependence, from individual efforts to teaming. Teamwork is having a profound impact on selling. Many companies today leverage the synergy of teams by sending two or three team members to sell an account. This is especially true when accounts represent significant revenue or when the team will be cross-selling various products. If you're thinking about bringing in a selling partner, or if a sales team is about to be formed, consider these ideas when setting up the team:

Why Cross-linking Your Website is a Great Idea
The term “cross-link” may sound like a foreign language to you, but it is a great website content enhancer. In this article, you will learn exactly what cross-linking is and how to use to help you and search engines better understand your website.
Sales Success: Do You Want Fries With That?
When you order a burger and the salesperson asks “Would you like fries with that,” you’ve experienced a marketing tactic called cross-selling. This strategy encourages customers to purchase additional products and services that are related to the item they are already buying. Cross-selling doesn’t just work with fast food; it’s also a highly effective technique for any type of sales. Here are a few ideas to help you achieve cross-selling success:

Expanding Your Business in a Recession: Cross Marketing
Networking is smart marketing in a recession because it is largely free. Cross Marketing tactics are particularly important, as synergies are exploited when we cross market. By multiplying Networking with Cross Marketing, we can develop marketing strategies that not only expand our business through a recession, but beyond.

Small Business Marketing: 8 Cross-Selling Tips to Increase Your Sales
When it comes to small business marketing, cross-selling is a great technique to increase sales and improve the bottom line. I often work with my coaching clients to create cross-selling programs for their small businesses.
Million Dollar Conversations - How to grow your business with your best customers
A question I sometimes ask managers and salespeople when I speak at conferences is, “How much business do you think you may be leaving on the table with your existing customers?” Most lament that there’s lots of room for growth in gaining more of their customers’ wallet share. I believe that most companies – even small businesses - have at least a million dollars worth of extra potential revenues sitting in their filing cabinets. The problem is employees aren’t effective enough at cross-selling and cross-referencing their other products and services. Let’s talk about how to get more of this business out of your filing cabinet and into your bank account.
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