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Meshing Customer Service with Marketing to Increase Revenue
Customer service has a bad reputation as its costs seem to be greater than its benefits. But, it does not have to be this way. There are easy ways to combine your marketing with your customer service to increase your business’s revenues and profit.
30 Seconds to Significant Sales - How to upsell without turning off your customer
Business owners and managers often feel pressured by increasing global competition. Ironically, they are missing massive amounts of potential revenues in their own backyards. By training employees on ethical, effective ways to 'up-sell,' managers can generate quantum increases in profits without price-cutting or advertising. The bonus is that these techniques are easy and take less than 30 seconds to apply.
C-Level Relationship Selling – Use Your Golden Network for Leverage
There are people you know who can coach you along to win sales, and/or cross-sells, and/or point out high quality leads. This article will show you how to open your mind so you can spot these people.
Million Dollar Conversations - How to grow your business with your best customers
A question I sometimes ask managers and salespeople when I speak at conferences is, “How much business do you think you may be leaving on the table with your existing customers?” Most lament that there’s lots of room for growth in gaining more of their customers’ wallet share. I believe that most companies – even small businesses - have at least a million dollars worth of extra potential revenues sitting in their filing cabinets. The problem is employees aren’t effective enough at cross-selling and cross-referencing their other products and services. Let’s talk about how to get more of this business out of your filing cabinet and into your bank account.

Other crossselling Related Articles

Add Up-selling and Cross-selling to Your Sale Cycle
If you´ve been probing, listening and solving problems for your customer throughout your sales call, the next step - upselling and cross-selling should come naturally. The idea is actually to resell your customer, not only to increase sales, but also to ensure that your customer has no reason to turn to your competition. Your objective is to become your customer´s sole supplier of your product line. Don´t be reluctant about this phase of the sales cycle. Your customer has already invested time with you, and has decided to buy your product or service. That an upselling/cross-selling message will fall on receptive ears.
Making it Easy for Customers to Say "Yes". How to Make Cross-Selling Work.
“Would you like fries with that?” Some say those are the six most profitable words in business. And cross-selling can indeed ramp up the profitability of your sales. Yet at the same time, clumsy cross-selling attempts can turn-off customers in no-time and leave a sour taste that damages customer retention. This article explores the circumstances in which cross-selling can effective - and how to make it work.
Small Business Marketing: 8 Cross-Selling Tips to Increase Your Sales
When it comes to small business marketing, cross-selling is a great technique to increase sales and improve the bottom line. I often work with my coaching clients to create cross-selling programs for their small businesses.
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