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How One Moment of Truth Builds Customer Loyalty through the Behaviors of Your Employees
Do you know what a moment of truth really is? Do you truly understand how to build customer loyalty? Read a story that clearly reveals how you can build loyal customers through very, almost insignificant actions.

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Afrokicks Tells Benin Mwangi How to Rep Africa
Recently I had a chance to chat with Mr. Tunde Noibi, co-founder of a very innovative sneaker company called Afrokicks. What I like about the company is thow they’ve carried out their idea to showcase African countries through sneakers. Plus, it doesn’t hurt that they are so fashionable and appealing to different crowds-these kicks are hot! Let’s hear what Mr. Noibi has to say about Afrokicks…
Smaller Crowds Hold Hidden Potential: Exhibiting During Economic Downturns
Economic cycles have very real and immediate consequences on the tradeshow environment. When times are good and there's lots of money floating around, tradeshows can become lavish events, with teeming crowds treated to extravagant displays and over-the-top exhibiting. On the other hand, when the economic indicators aren't so good, the tradeshow starts to look a little bleak. Exhibitors scale back and the crowds get smaller. This trend holds true among all industries; some are hit harder than others, but most see a significant decline in attendance numbers during economic downturns. Surprisingly, that's great news for exhibitors.

How to Clean out the Clutter and Pump Up Your Profits
Have you ever felt totally overwhelmed because you were surrounded by clutter? When you work in a cluttered environment it crowds your thinking and easily distracts you. Not only that clutter wastes your time and your money.
The Law of Attraction-The Secret of your Business
Have you ever wondered why certain people attract a following while you struggle holding someone's gaze for more than a few seconds? Even the guy who isn't powerful has no money can attract glamorous women and you wonder why. Why do rock-stars have crowds around them anxious to become part of their social circle and even the guy or girl who is associated with these people becomes an attraction for other people? The answer is simple. Welcome to the law of attraction. The interesting fact about this is that attraction in not a choice. It is an instinct.

136 Effective Presentation Tips by Tony Jeary and David Cottrell
In these tough economic times we should all be on the lookout for ways to make ourselves stand out in business - in a good way. Being able to step up on the job and to create and do an effective presentation is a great way to make ourselves stand out. Are you an entrepreneur who does presentations for your business? Are you a sales person who does presentations for clients? Are you a speaker who speaks in front of crowds on a regular basis and you want to stay at the top of your game? Are you in a business and you want to advance and impress your boss? All of these people can use the information in this book.
3 Simple Ways to get RESULTS at your next event
Event marketing is hardly a sure thing for attracting new referrals and new business. You may be able to get the crowds through the door, but what are they there for? Even with its challenges, however, event marketing is still one of the best ways to gather potentially interested individuals for a specific purpose - the scheduled event. But there are three simple things that may significantly improve the results of your next event.
Summer’s Rising Temperatures are a Boon for Certain Franchises
Summer ushers in a whole new way of life and offers a much-needed respite from months spent indoors. Almost as predictable as the beach-going crowds that summer brings, is the seemingly universal demand for particular products and services. As people spend more time outdoors, the interest in everything from tackling home improvement projects, to enjoying refreshing frozen treats, increases along with the rising temperatures. From home improvement franchises like Frames N Panes, which offers window restoration services, to ice cream and frozen dessert concepts, like the Fruti frozen novelties distribution franchise, a variety of concepts featured on Franchise Solutions’ business directory cater to consumers’ summertime needs.

3 Ways to Gain More Exposure with Event Marketing
Fairs, conventions, trade shows… events such as these have many things in common, but one stands far above the rest. They draw huge crowds. That means, in order to achieve success, you have to get noticed. Easier said than done with thousands of people milling about.
Social Media Principle 3 – Building a Bonfire
The traditional advertising approach to campaigning is like setting off fireworks. Great fireworks are attention-grabbing beacons on steroids; they make crowds gasp in delight, and draw an audience from many miles around.

Web 2.0 Gives Power to the People
Web 2.0 puts the power of the Internet in the hands of the user, not the Web site owner. It's all about communities, forums, collaboration, participation, sharing and the wisdom of crowds.
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