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Crowd Control: Sourcing Information From the Masses
With two of the most popular things to do on the Internet being research, and interaction with others, it’s obvious that when you combine the two, you will get fantastic results. And that is exactly what the online concept of ‘crowd sourcing’ is - opening up an idea that would normally be performed by one or a few people to a large group of people. Think online competitions from major companies allowing participants the chance to win some cash if they create or name a new product for them. Crowd sourcing is fast becoming a very popular way of businesses to gain interest, save money, and build relationships with the public.

Open Innovation
For smaller companies particularly, the resources inside the company might be too small to allow real innovation to flourish. The principle behind Open Innovation is that you can partner with others to exploit greater thinking power ... and you can exploit the intellectual property of others. So if you can work with others to mutual advantage (perhaps many others ... and hence the term 'crowdsourcing') why would you not?
Crowdsourcing
Want the widest set of ideas to solve your problem or design your new product? Try crowdsourcing - a way of getting lots of people to contribute ideas. its easy, cheap - and effective.
Ten Questions with Jeffrey Kalmikoff, Chief Creative Officer of skinnyCorp/Threadless
Threadless is a very interesting company because of how it has “community-sourced” its product design. If you had told me that a company could succeed by running weekly tshirt design contests and then selling the winning designs, I would have told you that you’re nuts. I met Jeffrey during my tour of the Threadless offices a few weeks ago and posed these questions to him after my most enjoyable visit.

Other crowdsourcing Related Articles

Open Innovation
For smaller companies particularly, the resources inside the company might be too small to allow real innovation to flourish. The principle behind Open Innovation is that you can partner with others to exploit greater thinking power ... and you can exploit the intellectual property of others. So if you can work with others to mutual advantage (perhaps many others ... and hence the term 'crowdsourcing') why would you not?
Crowdsourcing
Want the widest set of ideas to solve your problem or design your new product? Try crowdsourcing - a way of getting lots of people to contribute ideas. its easy, cheap - and effective.
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