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The New Secrets of Guerrilla Marketing
The most important things you need to know about marketing are in this column. In the few minutes it takes you to read this, you'll learn more basic truths about marketing than you'd pick up with a score of MBA degrees under one arm and all the marketing books ever written, including mine, under the other.

Memorize These 12 Words Then Live By Them
I'm giving you a memory crutch so that you'll never forget these words. All 12 words end in the letters "ENT." Run your business by the guerrilla concepts they represent and you'll be in marketing heaven.

The non-optimized life
When you measure an activity, you can improve it. Computers make it easy to optimize just about every portion of your life.
The Shadow Syndrome
Is a sales manager an essential component of a successful sales / marketing strategy?
Effective Communication, Presentation Skills Are Stifled By PowerPoint
Every time I sit through a PowerPoint presentation, my distaste for this domineering technology grows. The speaker interrupts eye contact repeatedly, most of us more than one table back from the screen can't make out much of the lettering, and the give-and-take that should enliven any such presentation takes another nosedive -- offering nothing but the illusion of coherence. It's technology as a crutch, standing in poorly for the good old-fashioned display of public speaking skills that we have within us. It's business communication gone awry. We can all interact with an audience directly and demonstrate our presentation skills in well-prepared fashion. Well-prepared means a presentation that you've laid out in logical form, as if writing an email to an intelligent friend or associate. Rehearse it in front of a mirror. Be yourself.
A Serenity Prayer for the Sports Industry
The author discusses the responsibility of sports executives to see beyond the wins and losses and focus on the elements of the fan experience they CAN control in order to drive the best possible business outcomes.
Packaging: 10 Steps to a Better Process
Part of our success as a packaging design firm rests with our clients who have understood that good packaging is more than just good design-–you also need a good process. At JDA, Inc. Retail Ready Design,we have honed our retail packaging skills for over 15 years and we have over 20 packaging design awards to show for our efforts. Although there are many details that go into packaging, we have highlighted 10 items that, if incorporated into your current design process, will yield great results. For your project to be successful, you and your design firm must understand these process steps.
Presentations, 3 Killer Tools for Managing the Fear Factor
Fear of public speaking ranks as the number one fear for the general public, even for experienced business or salespeople, having to deliver an important presentation can be extremely nerve wracking. While there is a wealth of available excellent advice on planning and delivering business presentations. This often fails to help, because it doesn’t directly tackle the individuals fear factor.
How to Cold Call without a Script
Linear step-by-step sales scripts have done a lot to give selling a bad name. Not because they don’t “work”, actually some people who use cold calling scripts actually do make some sales. The problem is even if you’re a good-hearted businessperson, scripts make it almost impossible for you to avoid sounding like a “salesperson.” This is a serious problem because most people respond to a sales agenda with something like, “Uh oh, I’m about to be sold something. How fast can I get this person off the phone?” If we turn away from the artificial beginning of a sales script, and approach cold calling in a different way, then we’re likely to get different responses.

Facing and addressing the challenges as an SME in Kenya
The recent political and social skirmishes in Kenya have added an extra layer of challenges to the Kenyan business community, the SME sector being one of the worst affected. The reason I say this is unlike big business that have cash reserves that help them weather the storm, the SME sector commonly operates on working capital and day-to-day cash, the reserve that is there is primarily used to pay bills and source for new business.

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Memorize These 12 Words Then Live By Them
I'm giving you a memory crutch so that you'll never forget these words. All 12 words end in the letters "ENT." Run your business by the guerrilla concepts they represent and you'll be in marketing heaven.

Add Power to your Presentation through Effective Use of Visuals
Your customer's retention of information, your credibility, and your effectiveness depend on effective use of visuals during your sales presentation. However, over-used graphics and visuals can become a distraction and be seen by the customer as a "crutch".

Effective Communication, Presentation Skills Are Stifled By PowerPoint
Every time I sit through a PowerPoint presentation, my distaste for this domineering technology grows. The speaker interrupts eye contact repeatedly, most of us more than one table back from the screen can't make out much of the lettering, and the give-and-take that should enliven any such presentation takes another nosedive -- offering nothing but the illusion of coherence. It's technology as a crutch, standing in poorly for the good old-fashioned display of public speaking skills that we have within us. It's business communication gone awry. We can all interact with an audience directly and demonstrate our presentation skills in well-prepared fashion. Well-prepared means a presentation that you've laid out in logical form, as if writing an email to an intelligent friend or associate. Rehearse it in front of a mirror. Be yourself.
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