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Google
I believe the slogan went "Stop the Insanity". The last thing I want to do is put down the Art (and or science) of Search Engine Optimization (SEO), but with google adding new additions to it's internet controlling algorithm on what seems a weekly basis, I have to reiterate a brilliant idea. The latest update from google is code-name Caffeine, previously Bourbon and before that paragon-alpha...and on and on. Here is the Website SEO tip that will stand the test of time, whether Google, Yahoo or Bing... are you ready??

Sales and Sales Leadership Lessons from Lou Piniella and the Umpire
There are some great sales and sales leadership lessons embedded in this funny story. Can you extract any of them?

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Media Training Stresses Effective Communication With The Press
When I run media training seminars, I stress that reporters need help from anyone with expertise in the topics that journalists cover. No reporter can prosper without sources. Even the rawest cubs know they must have authoritative quotes to back up both sides of any story dealing with conflict -- political, financial, zoning, hostile takeovers, executive compensation, you name it. Controversy puts their stories on the front page. Where you come in is that you offer to help the business writer at your local daily or regional business periodical, or a byline name you see in one of those niche publications that are prospering as part of the so-called "trade press." React to a story they write, and tell them they can call on you for on-the-record expertise or "background." Media training can help you reach out for that free publicity.

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