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Lesson #1: Take Your Cue from the Customer

“The temples of design in places like Milan or God knows where overflow with beautiful, original furniture that costs extortionate amounts of money,” says Kamprad. “The vast majority of people don’t have six figure amounts in the bank and don’t live in enormous apartments…it is for just such people that I created Ikea. For everybody who wants a comfortable house in which to live well. A need that crosses all countries, races and religions.”

Bite Your Tongue: Eight More Ways To Improve Your Presentations
There was such a positive response to the speaking tips of Doug Lawrence (email) that I asked him for more stuff. Taking a cue from the fact that “Bite your tongue” was the most popular tip, here are more:

Only Losers Cut Their Prices
Discounting is for losers...In order to achieve the highest potential possible a salesperson needs to believe in their pricing as much as they believe in their selling skills.

Can Self-Talk Implement Success or Failure?
Discover how the brain use internal dialogue (self-talk) to improve comprehension and long-term memory. Learn to communicate with all four learning styles.

The Costliest PR Mistake

When you hire a PR firm, do yourself a favor, let them do their job. Don’t proceed to tell them how to run the campaign or to completely ignore the firm’s recommendations. This isn’t uncommon and is often the reason that PR campaigns falter. It’s not unlike hiring a doctor, doing your own diagnosing, self-prescribing – and then complaining about your medical treatment. PR can brand your company, take you to the next level, grow your business and establish you as an expert in your field. But, as with so much in life, for it to work, you sometimes have to get out of your own way.

Trained Seals
No matter what price you quote, many customers will automatically say its too high, maybe way too high. Like the seal, that response is so deeply drilled into them that just about every rep they meet gets the same reaction. How do you get beyond the knee-jerk reaction and into a reasonable conversation about their situation, needs, budget, and time frames?

EMAIL RES-CUE

For someone who loves in-person and voice contact, I’m baffled by how much time I spend sending and responding to emails. It’s so easy to use email as the default for doing business, for building relationships (and now even email is being slowly usurped by social media software). But I stand resolute in my campaign to make sure we don’t trade humanity for technology. Having been both perpetrator and victim of emails gone bad, I offer some ways to bail yourself out of the email jail, and match the right message with the right medium.

Conspiracy or coincidence?
I guess it comes from too many years of watching The X-Files, but it’s almost enough to make you believe there’s a conspiracy afoot.

Home Based Business Branding To Identify Your Opportunity

Home based business branding is one of the ways you can get your business opportunity easily recognized. Usually the brand is a visual or an auditory cue. The goal is to have people recognize your brand with a glance or hearing the cue. Branding your home based business helps you to stand above the rest of the crowd. In order to be outstanding you will want your business to be recognized easily. The biggest challenge to any business is finding loyal customers who will purchase your product or service. It is worthwhile to put some time and effort to brand your home based business.

Sales Training Salespeople Who Lose Sales Can Bounce Back
Salespeople need to get over lost sales to avoid a sales slump. At age 45 George Foreman knocked out Michael Moorer after he was outboxed for the first nine rounds. What can salespeople learn to recover from lost sales from a comeback in boxing?

The Anatomy of a 12-Month Link Baiting Campaign

Last February, I had a diabolical plan to become a household name in the SEO community. Here I was, a guy who has been in SEO for almost ten years and remained a relative unknown. Sure, I made a few friends here and there and have been slowly building my reputation, but who would of thought 12 months ago that I would be able to snag an interview with one of the biggest names in the SEO. And that's not me interviewing the big name, mind you... that's the big name interviewing me!


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