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Lesson #4: Keep Your Pulse on the Market
“No one is as sensitive to public taste as us,” says McMahon. “We have our own focus group 200 times a year. We're about what people want.”
Why Smart Companies Do Dumb Things
Not a day goes by when I don’t ask myself, “Why do smart companies do such dumb things?” We all know companies that cook the books and throw outrageous parties at one end of the spectrum to sell lousy products at the other. A sweeping answer is that companies are run by smart people, and smart people do dumb things as we’ve learned.
Sales and Marketing is 24/7
Last week there was an article on Forbes.com titled Genuine Business Lessons from Donald Trump by Shaun Rein, who is the founder and managing director of the China Market Research Group. He writes for Forbes on strategy, leadership and marketing, and I found his insights to be right on.
Fishing and Selling
What do fishing and selling have in common? Anyone....
Knowing When It Is Time to Close Your Business
Can't seem to get to break even cash flow even though you have given it your best? This article discussed when it is time to "throw in the towel" or when it is worth going on to fight another day.
Trained Seals
No matter what price you quote, many customers will automatically say its too high, maybe way too high. Like the seal, that response is so deeply drilled into them that just about every rep they meet gets the same reaction. How do you get beyond the knee-jerk reaction and into a reasonable conversation about their situation, needs, budget, and time frames?
What to keep in your brain.
This article goes back to that first best personal information manager - our brain - and how that should fit in with your personal information management strategy. There are some tasks at which no gadget or app will ever outperform it - so don't waste time trying. And then what to do with the info the brain is not so good at? We suggest some solutions.
PEOPLE LIKE TO BUY FROM PEOPLE WHO ARE LIKE THEM - Part 2
WE CAN'T SELL TO ALL PROSPECTS THE SAME WAY Today we have access to innovative tools such as the Internet, cell phones, faxes and voice mail all designed to enhance our communications and support us in selling more effectively. Nevertheless, even with all of these technological tools at our disposal, the alarming number of failed relationships, dissatisfied employees and lost sales all reflect the fact that none of us are as effective at understanding others as we would like to believe.

PEOPLE LIKE TO BUY FROM PEOPLE WHO ARE LIKE THEM - Part 3
We looked at some of the research which shows that there are 4 different "personality types" and why each type likes to be sold to in an entirely different way. Sell to them they way they like to be sold and your success will be assured.

Why Motivation Malfunctions at Midlife
Do you have trouble completing tasks? Do you lack organization and drive? These questions identify why so many baby boomers find it difficult to maintain their momentum through the overwhelm of their daily responsibilities. The following are several reasons why motivation falls apart and what you can do about it.

The Secrets Of Public Speaking - Follow These 10 Simple Tips
What would you choose - a visit to the dentist or to stand up and speak in front of 500 people? If you opted for the dentist...then this article is for you!
8 Items Every Shopper Needs In Their Shopping Cart
Customers who, by all means, appear to be ready to make a purchase, are often found abandoning their shopping carts before they complete their online transaction. In many cases this is part of the normal online shopping experience as the shopping cart is just used as a place to collect items of interest but which the user has no real intent to purchase. But all too often it is a failure of the shopping cart page itself that leads visitors to abandon their items which they do, in fact, wish to have.
You’ve got 50 milliseconds to wow me
How strong is your website’s immediate appeal? According to a Carleton University study published earlier this year in the academic journal Behaviour & Information Technology, web designers have only 50 milliseconds to make a good first impression.

Other cues Related Articles

Fundamentals of media interview skills: facial expression
What you look like and how you sound can be far more important than what you say when it comes to getting your message across. Nonverbal cues, such as tone of voice, eye movement, posture, hand gestures and facial expressions, overwhelm what is verbalized. This article examines why it's essential that the nonverbal and verbal elements of a presentation be aligned.

Top Ten Signs You Need a Coach
Do we really know whether we are "in pain" regarding failed results and eluded goals around happiness and achievement? Sometimes we miss even the cues to tell us we should be getting help. Here is a Top Ten List for describing the scenarios most fitting for a personal/professional coach
My boss wants me to cold call, but I have call reluctance, because I'm not very good at it, any ideas? Help?
Words are meaningless without emotion and emotions are very hard to experience over the phone. In fact, over 50% of communication is achieved via non verbal cues, such as facial expression, gesture and posture. That means most cold-callers, even the really good ones, are still limited by these phone related challenges. So be mindful, if you are choosing the telephone as your initial point of contact and introduction with a potential customer, you are already on the back foot, which means you need to work smarter.

My boss wants me to cold call, but I have call reluctance!
Words are meaningless without emotion and emotions are very hard to experience over the phone. In fact, over 50% of communication is achieved via non-verbal cues, such as facial expression, gesture and posture. That means most cold-callers, even the really good ones, are still limited by these phone related challenges. So be mindful, if you are choosing the telephone as your initial point of contact and introduction with a potential customer, you are already on the back foot, which means you need to work smarter.
Understanding People Through The Way They Communicate
Have you ever wondered why someone's words don't always match their body language? Observing the way people communicate, both verbally and nonverbally, can help you to assess what they might be feeling at the present moment. It can also help you to get to the heart of the issue, make someone feel more comfortable, or diffuse a potentially explosive situation. This article provides some tips on recognizing and understanding verbal and nonverbal cues, and using this information to improve communication.

Who’s Jumping On Your Small Business Band-Wagon?
In today’s over-crowded, wildly competitive marketplace, your prospects have the choice of jumping on a variety of band-wagons. So, how can you ensure that YOUR band-wagon is the one they choose? Let’s take a few cues from Mr. P.T. Barnum himself:
Make More Sales By Giving Your Web Site Visitors Social Proof
People don't make decisions in isolation. They rely on external cues to guide them in their actions, and one of the most powerful cues is the action of other people around them.
Using the Senses to Engage Employees
Since we can actually use aromatherapy to manage our minds and our moods, it should come as no surprise that a forward-thinking training company in Singapore is using visual and auditory, as well as olfactory cues to make employee training more effective.
Using the Senses to Engage Your Employees
Since we can actually use aromatherapy to manage our minds and our moods, it should come as no surprise that a forward-thinking training company in Singapore is using visual and auditory, as well as olfactory cues to make employee training more effective.
5 C's of Body Language
We often forget how powerful body language is in our communications. We are constantly sending and receiving numerous signals from each other as we interface. There are over 30,000 cataloged gestures and facial expressions that constitute a robust language. Most of the time we read body language cues automatically, but sometimes we do make a conscious effort to decode meaning from gestures.
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