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Lesson #4: Keep Your Finger On The Pulse Of The Outside World
“Our approach was very simple,” says Laliberté. “It was about creating a universal language. A show that will be attractive toward every people coming from all over the world. And that was a big thing.”
Same, Same but Different
I came across some research on sales motivation which seems to shed some further light on why it is important to use programs which are culturally specific to your sales peoples motivations and values. A major study of sales motivation presented at the annual convention of the Society for Marketing Advances has revealed significant cultural differences driving sales success. It has helped explain why some of the better made-in-the-USA sales management practices aren't more effective in other nations. The answers may lie in what really provides motivation for salespeople.
Cultural Differences with Sales Force Evaluation
I was in New Orleans speaking at the Gazelles Coaches Summit, a prelude to the Fortune Magazine Sales Summit. I was asked a question about cultural differences with the Sales Force Evaluation: Is the lack of Money Motivation on an entire sales force in Ireland a cultural difference?
The Impact of Culture on Acquisitions
In another article, I talk about the rate of failure of mergers and acquisitions being 91%. What I did not talk about was the primary cause of these failures. It is actually quite simple. Most of these transactions, commonly referred to as M&A, are driven by finances and financial calculations. Unfortunately that has nothing to do with the daily business of doing business for any organization. It is the people that matters, and it is a failure of recognizing the people, or culture, that cause most M&A transactions to fail. In this article, I talk about how to avoid this fatal mistake.
A Brief Overview of Today's Outsourcing Buzz Words
Offshoring, Homeshoring… in this global outsourcing economy, you can add -shoring to anything and make it a freelance buzz word. But what do all of these outsourcing terms mean? Here’s a brief overview of some remote freelance work vocabulary...
OVERCOMING THE OBSTACLES TO EFFECTIVE COMMUNICATION
Effective communication happens when we take the time to become aware of differences, which are barriers to communication, and work to overcome them. That process starts with self awareness, particularly an awareness of our own communication preferences.

Does Midlife Make You a 'Lone Wolf'?
The US scores highest in the world in the realm of cultural individuality vs. collective concern. The result can easily be a nearly unbridgeable isolation.
We All Speak the Language of Referrals
The idea of growing your business through word-of-mouth marketing is a concept that crosses cultural, ethnic, and political, boundaries. It resonates within entrepreneurs all over the world. It resonates in Europe, Africa, Asia and the Americas – because we all speak the language of referrals.

To Bow or To Shake Hands—Cultural Differences
We now live in a fully global society where it is imperative to have an awareness of cultural differences as they relate to networking etiquette. We often notice differences within our own states. Certainly between regions of the nation; but what about businesses that are networking with businesses in other parts of the world? We actually cross cultures with every person we meet.

Other cultural differences Related Articles

5 steps to building a cultural brand
Successful cultural icons like The Grateful Dead and contemporary brands such as Starbucks and Patagonia exemplify the cultural connection between the brand and the consumer world.

To Bow or To Shake Hands—Cultural Differences
We now live in a fully global society where it is imperative to have an awareness of cultural differences as they relate to networking etiquette. We often notice differences within our own states. Certainly between regions of the nation; but what about businesses that are networking with businesses in other parts of the world? We actually cross cultures with every person we meet.
International Public Relations
Public relations is hard enough as it is. Trying to maintain a strong and positive relationship between companies and customers – or potential customers – is no easy task. And, that assumes that you’re carrying out your business in your own country, or your own culture. But, what happens when you know that you will soon be dealing with a foreign audience? How will you be able to navigate your company through all of the cross cultural differences that are sure to present themselves? Well, that is where international public relations comes in.

Foster Teamwork and Results through Project Management
Many companies are faced with increasingly complex and demanding competitive situations. Time to market is critical and they can no longer afford to spend many months, or even years, developing new products or responding to a changing competitive landscape. One of the reasons for this is internal barriers and "stovepipes" between functional areas. In addition, there are often marked cultural differences between these areas due to variations in professional ethos and education of specialists. Project management provides a way to lead change while getting around these limitations.
The Psychology Of Color In Web Design
Particular colors spark certain emotions and feelings within all of us. While there are some guidelines that any designer, including a web designer, can follow, it is also important to remember that cultural and regional differences may mean that the same color sparks a different reaction in different groups of people.
Cultural Differences with Sales Force Evaluation
I was in New Orleans speaking at the Gazelles Coaches Summit, a prelude to the Fortune Magazine Sales Summit. I was asked a question about cultural differences with the Sales Force Evaluation: Is the lack of Money Motivation on an entire sales force in Ireland a cultural difference?
Cultural and Religious Differences in a Business Partnership
While money, family obligations, credit history, business skills, and values are important characteristics for prospective partners to evaluate when forming a business partnership, cultural and religious differences are deeply rooted and also deserve special consideration. Several criteria exist for determining whether a prospective business partner is a good fit. Criteria seven, Compatibility of Cultural and Religious Differences, can help a business owner determine whether she and her partner will be able to work together, long-term.

Tribe, Nation, Business Unit – Are we not are all the same?
We often look to cultural diversity when considering organizational processes and strategic leadership. This article notes the need to understand cultural differences as they relate to business operations.
How to Sell to Customers who Bargain: A Lesson in Cross-Cultural Selling
It's common to not understand cultural differences in buying situations. You may have had challenging times dealing with cultures that naturally negotiate. But how you react to these differences is crucial in business.
Cross-Cultural Communication and Change
When we recognize that cultural activities outside of the market create customized products relevant to the culture, we create innovation and cultural market viability.
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