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I BELIEVE IN WHAT JOHN CAGE ONCE SAID. “I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.”
The most powerful single word in direct marketing is no longer "FREE". It’s "SO?"

Casual Friday - Casual Attitude
Who came up with this idea? The level of professional appearance of our employees has deteriorated over the years. A relaxed standard of appearance can lead to a relaxed standard of performance. DRESS FOR SUCCESS is not an antiquated concept. What damage is being done to the self esteem and confidence of your employees? Does this create the possibility that your customer has the ability to intimidate your employees?

Staging Diva Reveals Her Top 5 Home Staging Tips
The Staging Diva, shares her Top 5 Home Staging Tips for designing to sell especially in a slow real estate market.

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Fix Your Chronic Tardiness Problem Effective Meetings Respecting Time Commitments
Tardiness costs the USA, in real dollars, $90 Billion per year. Chronic lateness affects 20% of the US population and the trend for Chronic tardiness is worsening since 2002. This real productivity cost starts with each of us as individual and really is basic to “respect for the individual”. Each of us can establish some mental and process attitudes which will serve us well toward “Being On Time” and “Never Be Late Again”. Here are some steps, based on personal experience, that helped curb the dysfunctional aspects of chronic tardiness.
Write Better Ads by Mentally Picturing your Prospect
Mentally picture your prospects - determine their wants and emotional needs - put yourself in their shoes, and ask yourself. "If I were reading this ad, what are the things that would appeal to me?"

Silicon Valley to make Greener Computers
A coalition of technology companies and environmental groups recently launched an initiative to conserve electricity and curb global warming emissions by making the world's computers and servers more energy-efficient.

Goals Versus Resolutions
It’s mid February and I waited to present this topic to allow all of your New Year’s resolutions to die their natural death. Are you still exercising, how about that healthy diet, did you contact those long lost friends and relatives, have you become kinder and gentler? With all of that kicked to the curb we can focus on the real meat and potatoes of change-GOAL SETTING.

HOW TO GROW YOUR ONLINE SALES BY POSITION YOUR PRODUCT TO THE RELEVANT MARKET
A position is a reference point determined in terms of time and space. For example USA is positioned between Mexico to the south, Pacific Ocean to the west, Canada to the north and so forth. A position can be a rank or a qualification i.e. China is placed 3rd in the world economy after USA and Britain. In marketing we use position the same way; we use positioning to refer to product relative to other competing products in the market, i.e. product A is positioned to appeal to middle income group. Brand B is positioned to appeal to the go-getters. Positioning of products is a process and there are steps that are used to come up with a specific position for specific product. Positioning is therefore the process of putting a product in a location in reference to the competition and the entire market.
How To Stop Workplace Bullying...And It Has Nothing To Do With The Bully
Efforts to curb workplace bullying have focussed on changing the behaviour of the bullies in the workplace. A more effective way would be to modify the behaviour of the victims in the workplace...
THE NEW RULES OF ATTRACTION FOR THE NEXT GENERATION
Recently, we’ve heard a lot about how we should be using social media to appeal to the younger generation. However, much of the focus has been about the tools and how they work, but little about how and why they appeal to the younger generation.

Who Is Your Ideal Client?
Like many of us, Darshan was struggling with a common problem. He has a big heart and he wants to help everyone he can. Unfortunately, he, like many of us, wanted to be all things to all people. He wanted to help companies become profitable, help executives get their lives in balance and help people build stronger relationships with their loved ones. Also he wanted to help people lose weight and curb their addictions. And that’s not all. Sound familiar?

Tips & Tricks for Appealing Property Taxes
Although 75% of property tax appeals are successful, the owners save an average $ 450, only 7% of homeowners appeal each year. Research shows five main reasons homeowners do not appeal
From Phase of Life to Way of Life
Marti was driving through her neighborhood to work one morning when a genie suddenly appeared in the passenger seat and asked, "And what will your third wish be?" Marti was so startled, she almost hit a lamp post. After pulling over to the curb and stopping the car, Marti glared angrily at the genie and practically shouted, "How can I be getting a third wish when I haven't had a first or second wish yet?"
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