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Want to Escape the Rat Race?
Do you get anxiety on Sunday nights dreading getting up in the morning and going to work? Are you sitting on your couch on the weekends wondering how you got here? Do you think, "I just can't do this job one more day?" Is your future summed up by "I finally have 3 weeks of vacation?" Well if you answered "yes" to even one of those questions, you may want to explore becoming an entrepreneur. I know what it feels like to want to escape the rat race first hand and have worked hard to find an alternative to allow me to live a life I enjoy. This guide will put you a bit ahead of the curve in learning how to escape the rat race. Learn how to do this the right way and take your life back!

Dreams Come True Series II: Dreams Waiting to be Realized
"For the truth is that I already know as much about my fate as I need to know. The day will come when I will die. So the only matter of consequence before me is what I will do with my allotted time. I can remain on shore, paralyzed with fear, or I can raise my sails and dip and soar in the breeze." Richard Bode, author, First You Have to Row a Little Boat

Business Management: How Clear Is Your Vision?
Vision, mission and values are supposed to be the beacon by which organizations set their strategic direction but how often do they align with everyday priority setting? Does your team share the same definitions for your organization’s vision? If you operate at a departmental level, does your departmental team share your department’s vision? If the answer is, no, then it’s not going to be easy to achieve the results you expect. Here are some helpful suggestions.

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MANAGING RISK
A risk management approach should continuously monitor risk through activities such as identifying, analyzing, mitigation planning, tracking, and controlling risks. Additionally, risk management programs balance the cost of risk occurrences with the cost of mitigation activities by prioritizing risks and the activities to mitigate risks.

How to Gain Mastery and Become World-Class at Anything
Chet Holmes was said to be “America’s greatest sales and marketing executive” by Charlie Munger. He said that he had run 40 businesses and never seen anybody consistently achieve the kind of breakthrough results that Chet Holmes had achieved again and again. Chet Holmes shared his formula and it is SO simple that I’m already smiling because I know what kind of “That’s it?” reactions this will get. What he managed to do is pretty impressive. He said that if you can do 4000 activities 12 times, or 12 activities 4000 times, which would you pick. 4000 activities 12 times might be fun, depending on the situation…I wouldn’t want to watch 12 movies 4000 times, for example. But there is a trade-off. Chet Holmes is a ‘turn-around expert’, and he chose the latter option: 12 activities 4000 times.

Measuring Marketing Results in 2009
Marketing of any kind requires that we measure results. That’s nothing new. In current times measuring the results of marketing activities is not an option. If it can’t be measured, don’t do it is what many CEOs mandate, and well they should.

Reorganize your life
I recently read about this study conducted by Nobel Prize recipient Daniel Kahneman. He believed we would all feel a lot better if we spent our time more wisely. He conducted a diary study with 909 women in Austin, Texas. He asked them to record all the activities they did during the day and then rate how happy they were while doing them. He then had them narrow the list to their least favorite activities. Unfortunately those activities accounted for nearly half of the participants' waking hours. Not surprisingly his advice was fairly simple. He said "Reorganize your life to be in situations that you'd rather continue than stop."

Telemarketing: When to Use it.
Telemarketing can be a powerful tool to generate and nurture leads, process orders, keep data current and improve the efficiency of all your sales and marketing activities.

What You Do Best
Each time you reconsider your market positioning, be sure to include a few exercises to hone in on what you do best in your business. You want to tease out those activities that you absolutely love to do and those activities you are the very best at in the world.

Trust-Paced Marketing and Sales.
The pace of progress for marketing and sales activities cannot exceed the pace of establishing an acceptable level of mutual Trust. In converting prospects to customers, a consistent contributor to the erosion of Trust is the lack of congruence between marketing and sales activities and perceived attitudes. The role of Trust-Paced Marketing is to build a reputation or a brand that inspires Trust within your target marketplace. Trust-Paced Selling is not intended to replace the activities or steps nominated within the organisation's current Sales Process, but to pervade and penetrate the existing Sales Process and to act as a set of guiding principles and a measuring stick for all future evaluation and proposed amendments. Trust-Paced Selling is not a sales tactic, it demands authentic commitment to its principles

Off the Cuff --- Sales Execution
Execution involves the day-to-day activities of the salesperson. For most industries, this entails both planned, proactive tasks and opportunistic, reactive events that the salesperson uncovers by doing the right things in the right place at the right time. It's critical that the progress of the tasks in target action plans is carefully monitored to avoid surprises. This is the equivalent of monitoring your daily exercise before the effects start to show up on the scale. The SEP circumvents the most common mistake made in distribution today: trying to manage results. You must manage activities because it's the activities that produce results. Once the results are in, the horse is out of the barn and everything you do from that point on is reactive. If you proactively manage the activities, the expected results will follow.

How to fix sputtering marketing
Is your marketing generating a steady stream of sales leads ? If not, ask yourself this question: Do you have a marketing plan? You may know what your business goals and objectives are. And you probably have a website and are doing some advertising or promotion. But without a game plan, your marketing activities are reduced to a few unconnected activities that are unlikely to produce the results you want. A marketing plan helps you tie all your marketing activities together so you can create a roadmap that will lead you to your objectives. And a simple, one-page marketing plan will take you a lot further than no marketing plan at all.

Priorities and Schedules
Each of us on a daily or weekly basis somehow reduce our activities to a schedule. Some people use formal organizers or planners; others scribble notes on blank sheets of paper; and still others use obscure systems that defy description. But, in our own way, we each come up with a mental or literal "to do" list for the day. As we examine our list of activities each day, we generally prioritize them. That is, we determine which of these activities is the most important and which can wait till later if necessary.

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