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THE FOUR MAJOR DIFFERENCES BETWEEN EMAIL AND DIRECT MAIL
While there are many similarities between email and direct mail copy, there are four key differences to be aware of. Here are four of them:
“If you were put on trial as an expert,
“If you were put on trial as an expert, would there be any evidence to convict you? The fourth characteristic of high performing salespeople is expertise. Expertise is the element of the law of authority. The law of authority says, “if you are perceived as an authority or expert, trust is enhanced.” We trust experts. We trust experts who testify in court. We trust doctors who have been trained well and are experienced in their field. How would you feel if, while seeing a doctor, who said to you, “You need an operation, I’ve never done this one before, but I think I can do it?”

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Lesson #5: Build a Strong Team
Reflecting upon his success, Murdoch commented, “I feel proud but it’s been a long and bumpy ride.” It was not a ride that Murdoch took alone. From his early days working on Adelaide’s The News to his current position at the top of the multi-billion dollar News Corp., Murdoch has learned the importance of surrounding himself with qualified people who can help him achieve his goals.

More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

Fire Steve Ballmer. Or hire SuperNanny. Or Both.
Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news.
Staying Current and Adjusting in the Retail Business
In the not too long ago past there were three main sources of live news; TV, newspaper and the radio. This older format allowed people to either look at or not look at what was being presented by the media. Nowadays, there are countless sources of live news, thanks to the Internet. So, with so many sources of news, I select only the subject matter I am interested in and sources that I find to be accurate; hence "selectively". It is obvious that we are in an economic crisis, which is old news. But it wasn't old news back in September or October of 2008. I knew that the economy was being steered into a storm, like nothing I had ever seen before.

5 Reasons Why Now Is The Best Time To Buy A Franchise
Whether it's the top headline on the evening news or front-page news in your daily newspaper, we are consistently bombarded with bad economic news in the national media. With all that's happening, you could easily come to the conclusion that in today’s economy you would be crazy to consider purchasing a franchise. What the media forgets to mention, however, are all the "right" reasons for opening a franchise business in today’s economy. Here are 5 great reasons to buy a franchise in the current economic climate:

Three secrets of how to use press releases to promote your business or web site.
News releases are no longer for the news. Press releases and news announcements now serve many different functions in addition to being source material for journalists to write about. But you don't need big news - little stories are also valuable. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news - just a good hook. Whether or not you use a public relations agency or do it yourself, here are three good reasons why you should try to write and distribute at least one press release every month.

Inspirational Leadership Starts With Personal Responsibility
Personal responsibility seems to be losing popularity in America these days. At least, if you keep up with the news, you know the current government is operating much more from a position of government intervention and control than from a guiding principle of personal freedom and responsibility. This, though, is excellent news for leaders who have the desire and ability to drive themselves; as leaders who exude an inspired personal responsibility become more scarce, their value in the "leadership marketplace" soars, and great followers seek them out.

News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Maximizing Search Engine Marketing Through Blogs
At this present time, blogging is responsible for a great deal of smaller sized news web sites or miniature article hubs that incorporate important content in addition to links. In contrast to previous times, when search engines frequented news sites simply because they were the original locations for the most current content available on the internet. Blogs surely have surpassed numerous news media centers online because of their potential to generate and post brand new material to the general public quicker.
Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.
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