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Garber on Business: How to lose customers through sheer stupidity
Canadian communications companies are fumbling the ball when it comes to 'upselling' existing individual customers. The reason? Too many catches, and a basic dishonesty when it comes to ease of cancellation, should things not work out as planned.

Other current service Related Articles

Part 6: Service or Product Line
What are you selling? In this section, describe your service or product, emphasizing the benefits to potential and current customers. For example, don't tell your readers which 89 foods you carry in your "Gourmet to Go" shop. Tell them why busy, two-career couples will prefer shopping in a service-oriented store that records clients' food preferences and caters even the smallest parties on short notice.
Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.
Help Your Business Thrive In A Bad Economy
Don't be defeated by the current economic crisis. Help your business not only survive but thrive during tough economic times. Use some of these strategies to show customers that they receive far more in value than the price they pay for your goods or service.

Client Survey as Marketing Tool
A client survey can be an important part of your Marketing Action Plan. By getting a sense of how you’re perceived by your current clients and prospects, you can improve your service and enhance your image in the market.
LISTEN UP LEADERS: The Frontline Makes Your Bottom Line
Does your staff treat customers badly even though your advertising claims you are #1 in customer service? Learn why it is critical to retain current customers and what you can do to improve customer service while managing your company reputation on-line and off.
10 Ways to Differentiate Your Customer Service & Make Your Clients Actually Feel Valued
Provide high-quality customer service to ensure loyalty of your current customers and also capture the attention of your future customers.

What To Do When You Outgrow Your Business
If you have ever hit a wall in your success, felt stuck or gotten confused about how to grow beyond your current level, you may have outgrown your current business model. Here are some tips on how to recognize this phase and what to do if you are ready to grow beyond your current business model.
Revamp Not Restart: 3 Ways to Develop Natural Little Niches in Your Industry
Finding natural little niches doesn’t have to mean inventing a specialized new product or extensive training to offer a new service. Rather, it does call for setting those creative juices into motion. The current economic climate demands creativity. And, niching doesn’t have to mean starting anew, starting from scratch or brainstorming a brilliant, quirky new field. Undiscovered natural little niches may well exist in your current industry or profession. Learn three ways to find natural little niches in your industry.

The Consequences of Poor Service in the New Economy
This article examines current research on customer behaviour and discusses the consequences of this research for your business. It also offers several actions you can take to determine how your organization’s service performance compares.
Customer Service, the First Step to Satisfaction.
Customer service is not customer, serve us! Hold on to your current customers while filling the pipeline for future sales.
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