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How To Advertise Your Business For Free
I said over twelve years ago, that the low-cost or free advertising potential of the internet provides a level playing ground that allows most anyone to have an at-home business. However, neither then or now, does low-cost or cost-free translate into a free ride. In order to succeed online you must put in time, money or pardon the expression–-sweat equity. It’s truly not at all like the Kevin Costner movie Field of Dreams where "If you build it they will come." Someone, somewhere, somehow is going to have to promote, promote, promote!
Collecting the Facts for Preparing Process Maps
In two previous papers, we outlined the elements involved in setting up a process improvement project and getting the word out with a public announcement. With everyone on board, it’s time to get into the trenches. Fact gathering is an integral part of understanding reality and preparing a good process map. Yet, it is often dismissed or given cursory attention as superficial process maps are created by an individual or group of people some distance away from the work…and thereby some distance away from reality. If you want your process maps to reflect reality, you must go to the work and see it happen.

Preparing for Successful Process Improvement
An integral and often overlooked step in improvement work is the preparation work: defining the project and gathering the facts that are essential to gaining a good understanding of the existing process. Too often this initial phase of a project is given cursory attention or ignored altogether. This is the first in a series of papers dealing with the up-front work in process improvement projects.

Other cursory attention Related Articles

Direct Mail that Gets Attention
Are you in fear that your direct mail piece won't get your prospect's attention? This articles shows you two mailers that got my attention...and kept it.
Your Focus of Attention is Your Key to Happiness
Do you sometimes wish you had a key to happiness? You already have the key: it is your attention. This article focuses on the power of being aware of where you place your attention.
Preparing for Successful Process Improvement
An integral and often overlooked step in improvement work is the preparation work: defining the project and gathering the facts that are essential to gaining a good understanding of the existing process. Too often this initial phase of a project is given cursory attention or ignored altogether. This is the first in a series of papers dealing with the up-front work in process improvement projects.

Collecting the Facts for Preparing Process Maps
In two previous papers, we outlined the elements involved in setting up a process improvement project and getting the word out with a public announcement. With everyone on board, it’s time to get into the trenches. Fact gathering is an integral part of understanding reality and preparing a good process map. Yet, it is often dismissed or given cursory attention as superficial process maps are created by an individual or group of people some distance away from the work…and thereby some distance away from reality. If you want your process maps to reflect reality, you must go to the work and see it happen.

Focus on Revenue
The first item on the list was "Focus on revenue, not the economy". You'll get what you pay attention to. If you pay attention to how bad things might become, you'll get lots of bad results. If you pay attention to how well you must do, you'll get good results.

GAPS, SWOT and Segments, Oh, My
SWOT is an acronym for strengths, weaknesses, opportunities and threats. When performed normally, this type of analysis yields almost cursory and useless results. Typical responses when looking at an organization as a whole include comments about having good people (a strength), lacking suitable space (a weakness), growth of a business in a strong economic market (an opportunity) or the presence of a competitor (a threat). This provides a brief snapshot of where an organization is and what might be on the horizon in very high overview. This approach contains only the singular dimension of flat area.
Harness the Power of ‘Free’ Marketing
No doubt the title of my article caught your attention! The question is - are you gaining enough attention from your customers/clients? And, do you want to maintain their attention?
The Eyeballs You Already Have
It's always easier to get more attention from the people who are already paying attention to you--and to bring them back as customers, far more cheaply and easily than going after strangers. This month, a few easy strategies to get more attention from your existing list:

Sales Presentations That Command Attention
One of the key challenges in any sales presentation is communicating a message that makes prospects pay attention. Amid all the clutter and noise that exists in the marketplace, how do we get those with whom we most want to do business with, to pay attention to us? Obviously, that’s a complex question and the answer quite frankly is that there are a lot of factors. But if we go to ground zero, that point where we are first trying to get attention, there is one element that we most want to focus on.
Why You Must Stop People From Talking To Themselves?
When you want to get someone’s attention, you have to create an inter­ruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention.
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