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Lesson #2: Let The Customers Tell You What They Want
Before MySpace came to be, there was Friendster, a somewhat similar social networking site. But what distinguished the two from each other were their philosophies towards their users. “They had no room for fakesters,” says Anderson. “If a dog or a city or an idea had a page, they would delete it. Could anything better have happened to us? People said, ‘I’m going to go to MySpace because I can do what I want there.’”
Don't Struggle for Years, Buy a Professional Practice and Jumpstart Your Growth
Professionals Can Profitably expand their practices by buying competitors practices. This article provides tips on how to do that successfully.

Other customer acquisition costs Related Articles

Making Revenue Rain in the New Year
Three tips for customer acquisition and retention that will create a downpour of revenue.

"You don't know what you've got till it’s gone"
In times like these it becomes even more important than ever to hold on to our existing clients. Everybody knows the costs of customer acquisition. Here are some helpful hints

My Clients will Keep Coming Back Surely? Here’s How to Encourage Them
Building Customer Loyalty is always difficult if you find that your clients come one and you never seen them again – you are sadly losing money. It costs far more to obtain a new customer than it does to sell more to your existing customers.
Meshing Customer Service with Marketing to Increase Revenue
Customer service has a bad reputation as its costs seem to be greater than its benefits. But, it does not have to be this way. There are easy ways to combine your marketing with your customer service to increase your business’s revenues and profit.
Now Hear This - Happy Customers = Evangelists
It costs less to keep an existing customer happy than it does to find, qualify, and cultivate a relationship with a new one. Make a customer happy today, and they will become brand evangelists for you tomorrow.
Beware Of Hidden Costs In Your Small Business
Obvious costs are usually planned for. However, hidden costs will drain your money and time without your knowledge. These costs in fact are not hidden, but get overlooked when you factor in the major expenses. If you are aware of the hidden costs, you can avoid unpleasant surprises. Besides, small business costs can be reduced to a certain extent by managing the hidden costs.
Put ONLY Your Best on the Front Lines Driving Sales
Good enough isn't good enough anymore! Your customer acquisition efforts need to be driven by the BEST! When the economic winds were blowing harder, even our turkeys could fly! The wind has died down and has changed directions. Having only TOP representation in the field with your prospects, customers, and clients is a MUST DO for any company looking to stem the tides of customer exodus and margin erosion. When is the last time you looked for a superstar?

Why you should stop trying to delight your customers
Delighting customers does not build loyalty. Reducing customers’ effort does. These were the findings from a large customer service survey conducted by the Customer Contact Council (CCC), and featured in the July edition of the Harvard Business Review. The survey’s aim was to get answers to three questions: 1. How important is customer service to loyalty? 2. Which customer service activities increase loyalty, and which don’t? 3. Can companies increase loyalty without raising their customer service operating costs? After conducting structured interviews with customer service leaders and a study of more than 75,000 customers, the CCC uncovered three findings...
10 Things to Consider When Examining a Potential Business Acquisition
Often businesses look to expand through the acquisition of another company. What things should the management group consider when examining a potentional acquisition? This article identifies 10 key things that must be examined during the assessment process.

Sound Acquisition Financing Ideas – Commercial Business Loans For Purchase & Merger
Information on acquisition financing in Canada . Issues to consider and types of commercial business loans that facilitate your merger or acquisition need.
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