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customer acquisition Tagged Articles



The Double-Win: Six Factors For Achieving Sustained Growth in the Top-line and Profitability
Achieving and then sustaining top-line growth requires sound strategy and a lot of hard work. Quarter-over-quarter revenue growth is strong evidence of an organization with a well-conceived strategy that has achieved operational excellence in areas like new customer acquisition, existing customer retention and innovation in product/service value creation. But what about achieving sustained profitability when growing the top line? That can be more challenging. This article explores six important factors needed for positioning your organization for the double-win of sustained growth and profitability.
Solving the Customer Service Puzzle
Learn the simple rules of customer service to assist your organization create the differentiation required to create allure.

Overcoming "Breakup Reluctance"
For most of us, acquiring new customers means that we have to take the business away from an incumbent source. Countless prospects are lost when potential new accounts get cold feet over the thought of the potentially uncomfortable conversation needed for parting company with their long time source. They simply can't break their bad habit. Or to paraphrase the old Terryton cigarette ads, "they'd rather avoid the fight than switch".

Assign marketing budgets that break the bank!
That's right, break the bank with profit. Profit is achieved by maximising your margin on increased sales. Spending money on marketing wisely will mean your costs can be contained, while sales revenues increase. But how do you do that? This article discusses why measurement of everything, marketing that you do, is so vital.

Make Exponential Profits With Backend Sales-Part 1
You've spent same advertising dollars to get your customer....now learn how to make sizzling profits by adding a backend offer!
Sales force productivity: Eight Practices to Ensure Your Sales Success
We have never needed to improve sales productivity more than we do in this dreadful economy. For decades, businesses have embraced productivity and cost controls in operational functions like manufacturing and distribution; programs like Total Quality Management (TQM), Six Sigma and LEAN are thriving all over the map. Except in the sales department. We suggest that sales organizations can benefit dramatically from adopting some basic principles of productivity management, simple business techniques that lower costs, improve customer profitability and retention, and reduce sales-person turnover. This article explores the eight key practices that contribute to productivity. If the practice is in place in your usiness, it will contribute to productivity. But if it is not, it will actually inhibit productivity and drive up costs.
Making Revenue Rain in the New Year
Three tips for customer acquisition and retention that will create a downpour of revenue.

Making Sense of Customer Value
Your business could be worth much more than you think! Understanding the true value of your customer, can give you valuable information about what you might spend on both retaining existing customers and acquiring new ones.
How Compelling is Your Direct Marketing Message?
This article talks to how to improve your message to make it resonate with more would-be customers. It also takes into consideration generational attributes, particularly the Gen-Xers that are one of the largest purchasing audiences today.
Fire Your Advertising Agency
There is a startling way for most dealers to double their business – fire their advertising agencies.

Other customer acquisition Related Articles

Getting Repeat Customers
Repeat customers are the best type of customer; the cost of acquisition is much lower and so your profit margin is effectively higher. But how can you leverage off the gains to be made in repeat customers? How can you get customers to do more business with you?

Making Revenue Rain in the New Year
Three tips for customer acquisition and retention that will create a downpour of revenue.

"You don't know what you've got till it’s gone"
In times like these it becomes even more important than ever to hold on to our existing clients. Everybody knows the costs of customer acquisition. Here are some helpful hints

How to Reduce Your Self Storage Customer Acquisition Costs
Think about the cost of acquiring this customer. What if it could cost less? What if it could lower your cost of acquisition by 20%? Think about how much money you spend on advertising. Yellow pages, magazines, newspapers, web, etc. Do you know the bottom line that each one of your mediums is bringing you? Do you know which is performing the best?
The Fallacy of Bank Lending
If banks really want to compete and grow though increased customer acquisition and market share, then they will quit ignoring small business customers. It is a true fallacy of banks to continue to ignore this important and very large market segment.
Put ONLY Your Best on the Front Lines Driving Sales
Good enough isn't good enough anymore! Your customer acquisition efforts need to be driven by the BEST! When the economic winds were blowing harder, even our turkeys could fly! The wind has died down and has changed directions. Having only TOP representation in the field with your prospects, customers, and clients is a MUST DO for any company looking to stem the tides of customer exodus and margin erosion. When is the last time you looked for a superstar?

10 Things to Consider When Examining a Potential Business Acquisition
Often businesses look to expand through the acquisition of another company. What things should the management group consider when examining a potentional acquisition? This article identifies 10 key things that must be examined during the assessment process.

Why Canadian Lease Finance Is ‘ Business Appropriate ‘ – Use Equipment Leasing Companies To Acquire Your Business Assets
Information on the acquisition of assets via lease finance and why business equipment leasing companies in Canada are ‘finance appropriate ‘for reasons of cash flow, ease of acquisition, and lender versatility.

Sound Acquisition Financing Ideas – Commercial Business Loans For Purchase & Merger
Information on acquisition financing in Canada . Issues to consider and types of commercial business loans that facilitate your merger or acquisition need.
Customer retention, engagement remain top challenges for 2012
Marketers are at a very critical juncture. Customer loyalty, versus acquisition, is critical for driving sustainable growth. Yet, businesses report that retaining and engaging customers remains one of their greatest challenges.

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