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customer change Tagged Articles



Cool Sales Idea You Can Learn From a Christmas Orange
How Can A Customer Change Long-Term Habits So Quickly? Easy. You try something better.

Other customer change Related Articles

Change Is Here To Stay Thoughts From A Change Agent
"The trouble with the future is that it usually arrives before we're ready for it." Arnold H. Glasow Whenever someone refers to me as a "Change Agent," I accept it as a real compliment because that is a very accurate description of what I am. Since change is here to stay, I wanted to share some thoughts about change and some strategies on dealing with change. Change in the workplace and in our lives is inevitable. The way most people deal with change can vary from trying to ignore it; getting angry; wishful thinking and/or running away. A very positive way to deal with change is to look at change as a spawning ground for new opportunities for the business or organization.

Management Lessons from a Car Wash Guy
If you’re serious about strengthening customer loyalty, consider this management lesson I learned from an odd source - a car wash attendant. It’s an easy customer service concept that may change the course of your business.

The Value of Change
Marketing people can be divided into two categories: those who resist change and those who welcome change. Guerrillas are in the second category. They not only welcome change, but they also are ready for change and respond to change.

Are You Saying This Magical Phrase To Your Customers
Are You Offering Change To Your Customers? I just loved how Maria captured selling with one phrase. "I offer change." And yet, you and I both know that the majority of people try to sell by INFO DUMPING all over their customer vs ASKING what kinds of CHANGE their customer is looking for. Remember - selling is when you're offering a means, an opportunity for someone to make a positive change. How cool is that?

Lifetime Value of a Customer is Unlimited
Maybe you’ve heard of this term that some marketers use called “Lifetime Value.” The idea is to calculate what a customer might be worth over the course of doing business with you perhaps for years as opposed to a single transaction. The determination of this number might change the way you look at how much you are willing to invest to get each new customer.
Profitable Online Business Ideas and the Recession: Keys to Success Part 2
In the last article we discussed the need for change. Without the willingness to change, nothing will change in our life and circumstances. We can want change or things to change all we want. We can want change or desire for changes in our life till we are blue in the face, but nothing will happen till we take a step towards that change. You hear people all the time talking about wanting things to change in their lives, but sadly nothing ever does. Why? They seem to want things to change. They agonize over the things going wrong in their life, but nothing changes. In truth, things usually get worse.
We Can’t Understand Customers
I often hear sales, marketing, and change management folks talking about ‘understanding the customer.’ But what, exactly, does that mean? On the face of it, it’s a no-brainer. Of course it’s vital to ‘understand the customer.’ But it’s not so simple as just ‘understanding’ as there are so many facets to this. I must admit that when I hear folks using the term “understanding the customer’, it sounds to me as if they are seeking to ‘understand’ so they can sell or influence – using the act of understanding as part of a sales cycle.

Change is a Fact of Life --- Six Keys That Make a Difference
Without change your company becomes stagnant, uncompetitive and boring. A leader's major responsibility is to create change, instigate change and then manage change effectively. In spite of the fact that creating change is a key competency required to be an effective leader, most people resist change. This includes leaders themselves. However, effective leaders accept change as a positive force and they are able to convince those that follow them that change is nothing more than a roadmap to a new and better destination. How do these leaders minimize that natural born resistance to change?

Change for Good...What You Leverage and Measure, You Get!
Planning for change is a key phrase of the day. We all know why...we have to get better, be more productive, drive more customer loyalty, make less errors, do more sales, achieve more employee engagement. "You can't manage what you don't measure" is a companion mantra, acknowledging the value of meaningful change metrics.

Re-Tooling Your Employees for Change
Change is a fact of life. Successful organizations must have employees who can adapt to changing market trends, new technologies, new ways of doing business, an increasingly global market and heavier demands for higher levels of skills and education. They must constantly strive to meet and exceed customer expectations, while doing more with less. Managing change and assisting employees to adapt to change is a must for the long term survival of any organization.
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