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customer contact management Tagged Articles



The Customer Contact Database
One of the most important assets of any small business is the customer database. It is the foundation for all successful marketing programs but many small business owners either fail to keep one or do not properly code it for use as a marketing tool.

Other customer contact management Related Articles

Creating a Customer Feeding Frenzy - 4 tools that make you simply irresistible
Customers hate to be sold to, but they love to buy. The problem is that most customer-contact employees focus their attention on trying to sell, when instead they should be stimulating the customer's natural urge to buy. "Creating a Customer Feeding Frenzy" provides four ethical ways to stimulate emotional buying behavior.
Speed Kills - The service standard that does more harm than good
As a business owner or manager, you have probably heard management experts refer to the importance of service standards for frontline employees. The idea is that managers should give customer-contact people a performance goal or service standard by which they can be measured and rewarded. Sounds good in theory. Unfortunately, over my years as a consultant and business advisor, and as a customer myself, I find that some service standards are not only ineffective, they are actually counterproductive. I wonder if this may be the case in your organization...
Cultivate Your Network
In today’s mobile world, our relationships are often the only constant. Excellent leaders are also resourceful people – they know how to access their network to quickly get stuff done. Any decent contact management system can help store and update contact information, track interactions and enter other helpful data (birthdays, special skills, personal hobbies, spouse’s name, etc.).

ACT and Outlook are Holding Your Business Back
Simple contact management tools like Outlook and ACT! can only take you so far. To truly grow your business through better sales organization, sales management and marketing, you need something more. This article highlights the limitations of these popular contact management systems that your business will eventually run into and what to do about it! Don't worry - no need to invest thousands in expensive CRM systems. This article contains simple, affordable steps you can take without busting the budget.
Maximizing Retail Growth
In these hard times, every customer matters. Retailers must ensure that all customer who contact them have an extraordinary experience which, ideally, leads to better percentage of customers actually purchasing goods and services and larger average sales per customer. Traditional means of increasing store performance, typically training, have not been successful at developing store personnel sufficiently to provide this winning customer experience.

Is After Sales Contact Important
After sales contact is a crucial part of strengthening the relationship between you and your customers. Outsourcing after sales contact to a call center is a cost effective way to maintain great customer relationships without detracting from your new customer acquisitions.

Sales and Service: 7 Steps for Positive Customer Interaction
During every customer interaction, whether it’s three minutes or an hour, you leave something behind…a person who is either better or worse off than before their contact with you. To build customer loyalty we need to leave each person better. Here are seven things you can do to make sure you have a positive interaction with your customer.
CRM - an intelligent investment
Customer Relationship Management (CRM) is a process that makes you understand more about customer’s needs and behavior in order to develop strong relationships with them. Customer Relationship Management helps bringing together huge amounts of information about customers, sales and marketing, responsiveness, and market trends for better understanding of customer’s requirements.

Who Said Nothing in Life is FREE?
BLARE Media, a Fresno web design and video solutions company, has launched a new free business contact management website with a twist called Contact Squid. Like most contact management systems, the site allows users to add resource and vendor contact information, organize them into useful categories, and rate them. Contact Squid’s other features, however, effectively transform it into a social-driven database of professional service providers with serious marketing potential.
Contact Squid - An Ocean of Business Contacts
February 10, 2012. BLARE Media, a Fresno web design and video solutions company, has launched a new free business contact management website with a twist called Contact Squid. Like most contact management systems, the site allows users to add resource and vendor contact information, organize them into useful categories, and rate them. Contact Squid’s other features, however, effectively transform it into a social-driven database of professional service providers with serious marketing potential.
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