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customer experiences Tagged Articles



Lesson #3: Nice Guys Can Finish First
In creating eBay, Omidyar began with five basic values: “We believe people are basically good; we believe everyone has something to contribute; we believe that an honest, open environment can bring out the best in people; we recognize and respect everyone as a unique individual; we encourage you to treat others the way you want to be treated.”

Improving Customer Experiences - Is It Still Important Or Is Price The Only Thing That Matters?
Many have questioned the importance of the overarching customer experience... Has the economic downturn minimized its importance?
Taking Current Customers For Granted Is Something Your Business Cannot Afford
With the down turn in the economy, many businesses are actively seeking new customers by offering special pricing, extended terms, anything that may get new customers off the dime. However, these actions may be ticking off current and potentially loyal customers.
Today's PROFESSIONAL SALES PERSON Versus THE AMATEUR
I often ask in our sales workshops, “What’s the difference between a professional and an amateur”? If I get blank looks I’ll ask, “How about a professional golfer versus an amateur golfer?" "Or a professional actor versus an amateur actor?” So how about a professional sales person versus an amateur sales person. That always seems to get a response...
The Steps to Brand Greatnessor Purgatory
The process of developing your small business brand is made up of a series of steps - interdependent and progressively connected. Each step requires cultivation over time; represents an important brand building opportunity; and needs to be achieved in the eyes of your customers before you can proceed "up the ladder".

Effective Use of Corporate Events and Public Relations
Whatever you are promoting, you need to explain to your audiences on an emotional level. This article explains the how-to.

Can Creating Experiences Improve Internet Marketing Results
Can experiential marketing, a modern marketing methodology, improves online conversion rate?

Other customer experiences Related Articles

the new brand mindset
The other day, the obvious smacked us right in the face. In spite of all the talk by marketers about the power of creating cultural brands and customer experiences, there aren't many brand groups who really believe that experience marketing matters. Or at least they don't act that way.

Dealing with Difficult Customers 5
Three ways to prevent Customer from Hell experiences (From Shaun Belding's "Winning at Work" newsletter)
Customer Loyalty – It’s All About the Experience, Stupid!
Article outlines how "Customer Experience Management" or CEM, can help a slick ad campaign...and an even slicker IT application to keep its eye on the prize - customer satisfaction and loyalty. How? By actually DELIVERING on those promised experiences!
The Art of Adaptation
Your selling style is your habitual, non-verbal communication with customers, determined by your personality and your sales experiences. Your customer’s buying style is his or her habitual, non-verbal communication with sales people, similarly determined by his or her personality and buying experiences. Adapting to customer buying styles is a technique in selling which calls for you to anticipate and adapt your selling style to your customer’s buying style in order to maximize sales effectiveness.
Six Keys to Creating Wow Customer Service Experiences
Creating Wow customer service experiences increase customer retention, loyalty, and profits. Exceptional customer service is all about creating the Ultimate Customer Experience.
How to Deliver the Ultimate in Customer Service Delight
With the right approach you can add ‘wow’ factor to your customer experiences and develop mutually beneficial long term relationships with them. Find out how...
Grocery Store Aggravation
Seems like the best customer service stories come out of lousy experiences. So here's what happened to me today, followed by a burst of reason out of my 8-year-old.
Would you get A Tattoo of the General Motors’ Logo?
When was the last time you were really excited about the customer service you received? A recent survey showed that 44% of people rate the customer service they usually receive as dull and bland. Most customer service experiences are, well ok, and we unusually come away somewhat satisfied from the experience. This is all well and good, but most of your competitors are already doing this. To stand out from the competition you need to demonstrate customer service on a dramatically different level: service that is anything but bland and dull! Think Disney, Harley Davidson, or Apple.

Customer Service - again
Great customer service ought to be the norm - but all too often it is the exception. In this article Doug Long uses two recent Australian experiences to discuss the issue of customer service.
Customer Service is NOT a Department
The average attendee in my seminars states that they have had mostly "average" customer service experiences, a few "horrible" experiences and just one "fantastic" experience in the past month. Tony Alessandra calls these Moments of Mediocrity, Moments of Misery, and Moments of Magic. It has been my contention that every company has the ability to stand out by simply striving for the WOW experience that Alessandra calls a Moment of Magic. While I agree that the customer service professionals on your team do absolutely drive the customer experience, I would like to challenge those of us in the sales side of the business to take a closer look at our role in this process. Let’s break down that MAGIC into an easy-to-digest (and apply) acronym: Managing Expectations, Assessing Needs, Growth vs. Maintenance, Interest and Communication.
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