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customer focus Tagged Articles



Keepers of the Truth
Our audiences put their money where their beliefs are. Since those dollars represent the success we seek – let's follow them instead of our own assumptions.

3 Steps to Customer Intuition
Numbers and facts will tell you the same thing everyone else, including your competitors, knows. Your customer intuition is what sets you apart. Find it, and use it!
Competitive Knowledge is a Dangerous Thing
Nothing we do that follows our competitors will make us market leaders. We abdicate responsibility for our own success and empower the competition to define our future.
How to Turn an Economic Downturn into an Opportunity For Profit and Sustainable Growt
This article examines current customer opinion and behaviour and presents three key actions you can take leverage the current economy into an opportunity for profit and sustained growth.
Become a Customer-Focused Leader
In my recent articles, “To Be (Customer-Focused) … Or Not To Be…” and “Why Customer Focus Differentiates” I offer a number of compelling reasons for the strategic importance of making Customer Focus a critical business strategy. If you found these reasons compelling or you already knew in your gut that Customer Focus is strategically essential, then your goal must be to create a customer-centric culture throughout your company. If this is the case then you will need to embed customer focus into everything you do. This article describe t leadership qualities needed to create a cutomer-focused organization.
Customer Focus in a Slow Economy
So here we are again. The economy is getting tough and for many, life is stressful and difficult. For business, this is not new. We’ve all been here before. Hopefully we’ve learned from the last time the economy slowed … But then again, have we?
Research Findings on the Importance of Creating a CustomerFocused Culture It will shock you
Every month we scan as much of the Customer Focus, Service Excellence and Customer Experience Research as we can to make sure we have our fingers on the pulse of what customers and business leaders are saying and thinking. Here is a short summary of what current research is revealing. It's not listed in any order as it is all important!
To Be (Customer-Focused) - Or Not To Be... What a Question
This article provides a number of compelling reasons why leaders need to make Customer Focus a critical business strategy.
Why Customer Focus Differentiates
This article presents a case for why a business can only differentiate itself in the marketplace through service excellence and reinforces the need for leaders to become truly customer-focused.
It's the Little Things!
The next time we start cutting price to match the competition, slimming services to make up for the lost margin - maybe we should think again.
It's The Experience, Stupid!
Take a few minutes and read through all the statements of value on your web site and in your recent proposals. Think about the value propositions you have articulated during customer calls over the last few months. Do they strike you as static statements? Or do they communicate a sense of a living, dynamic, ongoing, integrated, valuable experience?
Business Integrity
Most of my professional work is on the topic of trust. I had a recent experience with two different contractors bidding on a chimney-cleaning job in my home that taught me some useful lessons on the link between good customer service and trust. This article is the story of an amazing contrast on the subject of customer service.

Sustainable Business Growth and Profitability with Customer Value Management
Customer Value Management is a comprehensive five-step approach to improving and sustaining profitable growth for any business.
All the Truth about Business Coaching
Demand for Business Coaching has been soaring in the last few years. Hundreds of entrepreneurs and executives of large corporations contract business coaches with the objective to reach higher levels of business performance. This article provides details about the Business Coaching methodology, areas of application and guidelines to select the best coach.
Fit into Sales Success
If you’re in sales and want to say “I love my job,” here’s what it takes to “fit” into the sales culture.

Customer Service Training versus Customer Focus Training: What a Leader Needs to Know
This article explains the difference between Customer Service and Customer Focus training and shows you which of these two will have the greatest impact on sustainable service performance and profitability.
Organizational Cultural Values to Consider
Every organization has a culture, the way things get done, how people react and how people are treated. Most organizations do not spend time truly creating a desired culture, but rather, leave its creation to chance. Oh there may be statements on the wall that were created at a one day off-site meeting, but sadly they remain just that...statements. This article provides insight into "values" which can be used to begin the process of truly creating the culture which will best serve your organization.
9 (+1) Tips For Writing User-Friendly Content
Content weighs heavily both in terms of how users interact with your website as well as how visitors (both human and search spiders) are able to determine what you offer and what each page of your website is about. While solidly optimized content is important for search engine rankings, considering the usability of your content is of paramount importance for attaining good conversion rates.

Other customer focus Related Articles

Creating a Customer Feeding Frenzy - 4 tools that make you simply irresistible
Customers hate to be sold to, but they love to buy. The problem is that most customer-contact employees focus their attention on trying to sell, when instead they should be stimulating the customer's natural urge to buy. "Creating a Customer Feeding Frenzy" provides four ethical ways to stimulate emotional buying behavior.
Become a Customer-Focused Leader
In my recent articles, “To Be (Customer-Focused) … Or Not To Be…” and “Why Customer Focus Differentiates” I offer a number of compelling reasons for the strategic importance of making Customer Focus a critical business strategy. If you found these reasons compelling or you already knew in your gut that Customer Focus is strategically essential, then your goal must be to create a customer-centric culture throughout your company. If this is the case then you will need to embed customer focus into everything you do. This article describe t leadership qualities needed to create a cutomer-focused organization.
Start Your Own Stimulus Plan With Renewed Client Interaction
As anxiety levels rise with each new economic report, the quality of customer service seems to decline. The future will be here soon enough. Focus on the present. Your clients are the source of your income. They must be the focus of your efforts!
Focus Your Sales Process on Your Sales Behaviors and Sales Skills, Not Your Prospect’s Behaviors
Would you agree that most sales processes be them 3 step, 5 step, 7 step or even 12 step focus on the prospect or what I prefer to call the potential customer? Given that everybody is focusing on the potential customer and that probably 50% to 80% of all sales targets and goals are not met, would that not suggest a different focus is required?
Customer Focus in Process Improvement
A process is a series of steps completed to achieve a particular result. It is hard to imagine a process improvement effort that doesn’t start with a focus on that result with a question like “What is the purpose of this process?” - whether the customer is actually engaged or not. Sometimes we have a strong sense that our product or service is good. Sometimes we choose to “get our own house in order” before we step outside the organization. Sometimes we base the result on a prescription provided by the customer. However, sometimes, our focus may be misdirected to how we do the work without considering why it is done in the first place...particularly where slick new technologies are involved. But, without actually engaging the customer, we can’t really know how well the process is working to provide the customer what they need or want.
Learn To Focus - Turbo Charge Your Sales Results
The power of focus is amazing to me. If you want better results then learn to focus. If you want a more motivated team then learn to focus. If you want to happier customers and high customer retention rates then learn to focus!

The Law of Focus – Own a Word in the Customer's Mind
The key activity is to burn your way into the mind of customer by narrowing focus into single word or concept, explains Mike Farrell with aspenIbiz. FedEx put overnight delivery into minds of customer; Crest (prevents) cavities; Domino’s delivers (pizza). Read this post to learn how to develop focus and the key word or concept to burn into the mind of your customer or prospect.
The Realities of Service Excellence during Recovery
The primary focus of your company’s operations especially during a recovery period should be on having uniformly “Excellent Customer Service”. We define Service Excellence simply as “doing what you say you will do”. This involves setting customer expectations and then delivering on them. If Reality Exceeds Expectations then the Customer Will be Happy

The 3 Step Sales Process: Feature, Function, Benefit
Learn how to streamline your sales process and create a winning sales presentation. This 3 step sales process will not only help you to close the sale you are working on, it will ensure that you are selling the right product to the right customer. Making the right sale promotes customer satisfaction which is key to customer retention, and attracting new clients through customer based referrals. A “feature, function, benefit” focus results in a happy customer. A happy customer will provide you more advertising, marketing and promotion than money can buy, resulting in increasing your sales and generating a constant revenue stream.
Sales Training Tip of the Day: Focus on the Deal in Front of You
You need to focus on the deal that you have as opposed to the one that might never be. Professionalism, consideration and customer service must be your primary focus as a salesperson. If you forget these key values, when a customer is ready to buy they will forget about you.
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