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The Evolution of Customer Analytics Marketing in the Gaming Industry Continued
My first article provided an introduction to the evolution of analytics in the Gaming Industry. Casinos operaing at or above stage three are experiencing real competitive advantage. This article describes stages three thru five in detail.
What is CRM?
CRM stands for Customer Relationship Management. It is a strategy used to learn more about customer’s needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success.
Do You Put Your Customers First?
Customer centricity - being customer centric - seems to be one of the buzz words again in business circles. Being truly customer centric means looking at your business from your customers' perspective. But what does it mean & is it worth it?

Other customer insight Related Articles

Motivate Your Customer Service Team for Outstanding Customer Service: Six Secrets of Customer Service Motivation
Providing outstanding customer service is one of the most rewarding yet challenging activities within your organization. Exceptional organizations that provide outstanding customer service will experience the following benefits: * Increased customer satisfaction * Increased revenues * Increased repeat and referral customer traffic * Less employee turnover * Increased profits So how do we support and motivate our customer service team to give outstanding customer service? The following are six secrets to motivate your customer service team to give exceptional customer service to your customers.
Customer Statements - What a Waste of Time and Money!
So much time and money is wasted each month by businesses creating, mailing, and following up on customer statements. There are better ways to manage your accounts receivable. Read on for more insight.
Sales and Customer Service are Just Like Steriod Use in Baseball
Sales is just like Steroid use in Baseball. If a customer attacks, complains, whines, demands or points fingers and you simply say, "you're right. I'm sorry," the issue goes away. However, if you get defensive, place blame, make excuses, deny the issue or fail to apologize, your customer will never forget and as a result, may no longer be your customer. The customer is always right - even when they're wrong.
7 Secrets to Successful Keyword Research
As people search for information online, they use keywords to find the information that they are seeking. In order to be found online by your target market, you need insight about the keywords they use to search for a business like yours. The quickest way to gain that insight is by conducting thorough keyword research campaign.
Growing Sales by Using a Third Party for your Customer Finance and Leasing Program
The article provides insight into the benefits of utilizing a customer finance program to increase sales and revenue and profits . The article also highlights types of partner arrangements in structuring such a program .
What are some Risks and Issues around My Company Setting up a Customer Finance / Leasing Program?
The article provides insight the risks and issues associated with setting up a customer financing entity or division to increase sales and profits .
5 Preventable Pitfalls to Solid Client Relationships and How to Resolve Them
If we consider the collaborative nature of our client relationships, teamwork is essential. So perhaps we can gain new insight into improving our client teamwork by examining our relationships through the lens of the Patrick Lencioni's book, The Five Dysfunctions of a Team. We discover that what's good for team performance is also good for client and customer relations.
Guest Post: Content Marketing: 7 Simple Steps to Get Started
We’re delighted to present this guest post by Jep Castelein, of LeadSloth ”Smart Ideas for Lazy Marketers.” Jep’s now with Marketo. Thanks for this great insight on content marketing, Jep. A top B2B demand generation expert once said to me. “Jeff, if you look at a company’s website and find no good customer-focused content, they are NOT doing lead nurturing.” Sound advice, I think. That’s how important content marketing really is. ____ Jep Castelein Contributing Blogger
The Uncommon Truth About Trust in Business
Trust based selling differentiates you from other sales people selling similar products and services. It often results in larger orders versus competitors who simply get their repeat orders and move on to the next customer. And it gives you added insight into the customer's business and problems. Longer-term, these same customers should become very loyal-especially when asked to switch from your products and services to your competitor's.
Are We Born with Customer Service Skills?
A skill is the learned ability to do something well. Customer service is ensuring the customer’s satisfaction before, during, and after a transaction. Better customer service is having empathy. Humans are born with the capacity to be empathic, but it is through our relationships and interactions with others during our formative years that we learn the foundation for remarkable customer service skills.

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