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customer market Tagged Articles



Don't SWAG Your SWOT!
Don't SWAG your SWOTs! Those SWAGs become corporate facts and drive your destiny!

Other customer market Related Articles

Unscrewed: The Consumer’s Guide To Getting What You Paid For
Unscrewed: The Consumer’s Guide To Getting What You Paid For (by Ron Burley) provides some strong tactics for resolving customer service problems where you know you’re in the right. It’s a great way to learn how to market your needs to an organization, guerrilla marketing, and also how to improve your own business’s customer service.
Is Blogging Necessary?
In essence blogs are no different from other marketing channels. Blogs are designed to deliver results, position you and your company and establish credibility. Some of the primary reasons to have a blog and to blog are to build expert status, reach a global market, increase customer and media relations, keep your market informed on what is happening with your company and industry, establish market perception and rank high on the Search Engines.

How To Find A Niche Market For Your Small Business
For a small business, it is usually not possible to offer a whole bouquet of services to a large customer audience. What you need is to identify a niche market for yourself which you can serve best and device strategies to cater this market.

YOUR EMPLOYEE IS YOUR MOST IMPORTANT CUSTOMER
The South Florida market is comprised of many small- to medium-sized “service” businesses. I look at these organizations and wonder if they are a product of their product. To be truly successful, a business really has to serve two customer bases. The customer base most focused on is typically the revenue-generating one. However, considering cause and effect, the internal customer (the employee) should be on at least an equal footing with the external customer. This leads me to a question to those of you who lead or manage people: If you considered the people that worked for you as your largest and most important customers, would you behave or see them any differently than you do today?

The Fallacy of Bank Lending
If banks really want to compete and grow though increased customer acquisition and market share, then they will quit ignoring small business customers. It is a true fallacy of banks to continue to ignore this important and very large market segment.
How a Good Feedback System Can Help a Hotel Assess Customer Satisfaction and Encourage Performance
Guesswork and hunches will not help in understanding customer satisfaction levels. You need proof and valid data to consistently and regularly measure and monitor customer satisfaction. You need a customer satisfaction system which helps you study customer satisfaction levels and help plan changes and re-alignments to provide best experience and service in the competitive market.
CRM - an intelligent investment
Customer Relationship Management (CRM) is a process that makes you understand more about customer’s needs and behavior in order to develop strong relationships with them. Customer Relationship Management helps bringing together huge amounts of information about customers, sales and marketing, responsiveness, and market trends for better understanding of customer’s requirements.

Innovation Means Looking Beyond What is to What Could Be
Customer and market research, competitive benchmarking, and focusing on market share could be detrimental to your organization's future performance. These approaches are critical improvement tools. Top performing organizations have turned them into a disciplined and useful science. But they can also lead to "me-too" followership or -- even worse -- commodity products and services that compete only on price.
Are You A Good Customer?
There are great books on the market about customer service: Raving Fans, Contagious Customer Service and Exceeding Customer Expectations. All good books, however, none address a core issue required for receiving great customer service from vendors and suppliers: be a good customer.

Doing Customer Service Right!
The way to keep customer and grow your market share will revolve on how you treat both current and potential customers. It would seem that during the holiday season this notion becomes clearer to me. Unfortunately during the holiday months companies hire more seasonal workers and the quality of customer care (mostly in retail) plummets.

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